Area Director of Sales

ACCOUNTABILITY

The Area Director of Sales role involves proactively planning and leading the overall sales efforts of two hotels to achieve optimal occupancy and average daily rate (ADR). The primary goal is to maximize revenues and surpass hotel profit targets while meeting or exceeding all Stoney Creek standards and guest/client expectations. Success in this role is measured by aligning results with the organization's larger strategic goals. The job requires a proactive and competitive approach, maintaining focus on results despite changing conditions. Decision-making centers on practical and timely solutions, necessitating quick action and versatility in handling various activities. The role demands self-assurance, confidence, and a commitment to driving results while consistently problem-solving. Effective leadership, characterized by a firm and goal-oriented approach that also motivates, trains, and engages others enthusiastically, is crucial for success in this position.

REPORTS TO AND IS SERVED BY: General Managers

ABOUT STONEY CREEK 

Stoney Creek Hospitality is a midsized hospitality management company that manages twelve limited-service hotels throughout the Midwest. Founded in 1994, entrepreneur Jim Thompson began with a vision of a lodging experience that exemplified that ‘cabin by the lake’ feel with eclectic guest rooms and modern amenities throughout America’s heartland. We continue to live out his vision through our just cause: championing the success of like-minded individuals toward their personal and professional goals through passionate, genuine hospitality. 

WHAT TO EXPECT 

This role would serve the Moline, IL and Peoria, IL area hotels.

Revenue Management: Collaborate with the General Manager to develop and implement sales and marketing plans. Direct revenue management initiatives to achieve maximum revenues.

Operational Support: Serve as the Manager on Duty as needed to support hotel operations.

Proactive Sales: Actively sell the hotel through direct and indirect sales efforts.

Group Meeting Planning: Serve as the guest contact at the property level for all group meeting planners.

Community Representation: Represent the hotel in the community and within the hospitality industry.

Market Analysis: Survey, review, and analyze competition, market trends, and customer needs to develop new plans and programs. Assess the potency of current plans and programs.

Sales Documentation: Perform sales-related duties, including Group Covers, proposals, contracts, cancellations/lost business reports, rooming lists, competitive analysis, trace file system, geographic file, and weekly sales activity reports.

Goal Achievement: Achieve goals set forth in the annual Budget and Marketing Plan through various sales activities.

Yield Management: Participate in Yield Management with the GM, AGM, FOM by setting and controlling group room ceilings, booking and maintaining group blocks, and assisting in reviewing inventory and rate level availability.

Marketing Plan Development: Play an integral role in writing the company’s Annual Marketing Plan, including monthly plans of action, and monitoring results.

Relationship Building: Develop and enhance relationships with sales market segments, professional associations, media, and community organizations.

Training and Motivation: Train and motivate Stoney Creek employees when needed. Train new Stoney Creek Sales Managers, Event Coordinators, and sales team members.

Trade Shows and Events: Lead efforts in STONEY CREEK trade show participation, including pre-marketing, booth presentation, amenity choice, and follow-up.

Foundational Skills and Qualities: Strong organizational skills to manage tasks and prioritize work. Good physical stamina and the ability to perform physical tasks such as lifting and bending. Ability to work effectively in a fast-paced and dynamic environment.

Work Expectations and Responsibilities: Willingness to adapt to a variety of tasks, including "Other duties as assigned." Participate in department meetings and maintain an open line of communication with colleagues. Obtain any required certifications necessary, as relevant to the specific job. 

PROUD OWNER 

Excellent communication skills, both verbal and written.

Strong attention to detail and the ability to multitask in a fast-paced environment.

Developing sales strategies and setting goals.

Promoting programs.

Proficiency in using computer systems and hotel management software for reservations and guest information.

Client relationship management.

Ensures guest satisfaction exceeds brand standards in every interaction.

HELD ACCOUNTABLE TO 

Guest satisfaction, brand standards, meet and exceed hotel profit goals, identify and generate new business, and support operations.

SOFT SKILLS  

CHARACTERISTICS:  

Independent, assertive, self-confident, outgoing, goal-oriented, visionary, and flexible.

CORE COMPETENCIES:  

Business acumen, time management, action oriented, drive for results, integrity and trust, negotiating, customer focus.

MINDSET:

Entrepreneurial and infinite mindset, which prioritizes both personal and professional growth.

HARD SKILLS  

EDUCATION AND EXPERIENCE:  

High School diploma or equivalent.

College degree in related areas preferred.

Previous experience in hospitality sales is preferred.

Proficiency in computer programs and skills.

Strong communication skills, both verbal and written.

PHYSICAL DEMANDS:Lift, Carry, Push, and Pull up to 25 lbs.  

TRAVEL: up to 40% between 2 hotels

LOCATION: On-site work at each hotel property.

BENEFITS OF WORKING AT STONEY CREEK

• Paid Onboarding 
• Paid Training 
• 401k plan with Safe Harbor Match  
  • eligible for the first open enrollment after 90 days 
• Health and Dental through Wellmark Blue Cross Blue Shield and Vision through Avesis anywhere from a single to a family policy 
  • eligible the first of the month following 60 days of employment 
• Paid vacation and sick leave 
• Flexible schedule 
• Paid Holidays  
• Hotel room discounts 
• Opportunities for career progression 
• A thriving culture that provides genuine hospitality 
• The ability to own and empower your work
• Join a great team of like-minded individuals who work hard and smart at the same time