Anthropologie Group Paid Social Media Manager - Anthropologie

Anthropologie Group is looking for a digital marketing professional to develop and execute the Paid Social marketing activation strategy for Anthropologie Group brands, Anthropologie, BHLDN and Terrain. This role is highly cross-functional where teamwork, innovation, analysis and strategic thinking are critical aspects of this position’s responsibilities.  

We are seeking a leader with a vision in Paid Social Media who knows how to use these channels to connect the dots between our customers, our mission to encourage and inspire and our unique product assortment to drive growth in our practices and our business. You will collaborate closely with business and creative leads, ad tech stakeholders to develop strategic briefs that align to channel and business growth goals. 

In this role, thought leadership, collaboration, and clear communications are key. It is critical that you are curious, a self-starter, and a willing teammate who takes pride in ownership of this important program. The ideal candidate has serious analytical chops as well as a deep sense for compelling, elevated storytelling and creative. It's important to possess an eagerness to innovate, measure, test, sometimes fail, learn, and evolve to craft the strategy and planning for Anthropologie Group campaigns across Paid Social Media.

• Translate broad media plans and business objectives into tactical, innovative paid social campaigns Work cross-functionally with creative, merchandising, and analytics teams to develop high-impact integrated campaigns 
• Manage full-cycle execution of direct response paid social campaigns across TikTok, Facebook, Instagram, Pinterest and other emerging social channels from marketing & creative briefs to execution & mid-campaign optimizations to hindsight reporting & analysis.
• Highlight areas of opportunity, design and execute experiments, and present data-driven recommendations that improve current marketing and business practices in order to drive profitable demand, customer acquisition, engagement and retention 
• Lead strategy and manageDynamic Product Ad campaigns to drive profitable demand and support business priorities. 
• Work closely with Ad Tech partners, to develop and implement advanced automation and optimization solutions to drive efficiencies of scale 
• Contribute to other team projects and initiatives, remaining flexible and willingness to support opportunities to drive the business  
• Responsible for overseeing a growing social team, specifically owning career development opportunities and skills growth  
• Embody fail fast mentality by developing tests and iterating on learnings across platforms, creative formats, messaging and audiences 
• The position demands strong analytical, planning and multi-tasking skills to achieve business objectives, as well as a keen marketing sense to maximize resonance with target audiences 

• 5+years’ experiencein paid social performance marketing 
• Must have budget management experience  
• Experience managing paid social (FB/IG/Pinterest/TikTok) platforms. Must have campaign set up expertise. 
• Ability to prioritize and manage multiple ongoing projects 
• Experience with customer targeting and segmentation 
• Experience collaborating with both internal resources, external resources to develop strategies that meet department goals within budget and established timelines
• Experience in diagnosing, isolating, and resolving complex issues and recommending and implementing strategies to resolve problems 
• Experience presenting recommendations and/or test ideas informed by internal and external trends  
• Experience analyzing channel results and laddering channel insights up to business goals   
• High degree of project managementskill 
• Medium to High Familiarity with web analytics

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URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits

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