Analytical Lead, Home and Consumer Services - Google

Los Angeles, CA

About the Job

This role may also be located in our Playa Vista, CA campus.

Minimum qualifications:

Bachelor's degree or equivalent practical experience.
8 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
Experience with marketing measurement and attribution techniques (e.g., offline measurement, attribution, incrementality tests) and Google advertising products (e.g., Google Ads, Google Analytics, etc.).

Preferred qualifications:

Experience working with advertisers, agencies, and clients.
Experience finding compelling insights and building narratives.
Knowledge of traditional and digital marketing tactics and strategy.
Knowledge of Google Search, product capabilities and systems, measurement capabilities, marketing mix modeling, incrementality, and SQL.
Excellent project management skills across multiple stakeholders.

About the job

Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.

In this role, you will dig into big, complex data sets. The data will not remain inert in your hands, however, since you will influence and drive thoughtful and well-informed decision making with our executive business leaders within the organization and with clients.

Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.

The US base salary range for this full-time position is $114,000-$169,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

Analyze internal and external data and use analytics techniques to uncover opportunities, develop solutions to customer marketing challenges, and measure success of advertising campaigns.
Develop relationships with marketing analytics counterparts and earn their trust to challenge the status quo together by telling stories with data, both visually and verbally.
Advise clients on marketing measurement, including attribution, lifetime value, customer segmentation, consumer/behavior trends, data integration, and measurement.
Collaborate across teams to activate full measurement and attribution product capabilities for customers, and develop scalable solutions to industry challenges.
Act as an industry advocate and analyst to surface key industry trends. Advise clients on marketing/advertising opportunities associated with trends and potential business impact.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

Source : Google