Analyst, Marketing Analytics - Nestle
St. Louis, MO
About the Job
We’re a leader in the pet care industry, which means we’re not only ahead in volume, profit and market share, but our associates dare to Stand Taller. We innovate new products, impart new agilities into existing processes, constantly advance pet nutrition, and always pay it forward in the form of service for our communities and families. Are you up for the dare?
_This position is not eligible for Visa Sponsorship._
Position Summary
It’s more than a quality product in a quality package. It’s more than driving sales and revenue. It’s about educating consumers on how to enhance the relationship with their pets. Or how they can feed their pet to minimize allergies. It’s about making pet food, snacks, and litter a shopping experience. And contributing to the world in such a way that we can impact the chances of every dog or cat living a healthier life. This is marketing at Nestlé Purina – and it’s all done through agile ways of working, calculated risk-taking, meaningful collaboration, and a data-driven mindset.
As an Analyst, Marketing Analytics working with Nestlé Purina’s Marketing Analytics Center of Excellence, you’ll be responsible for accelerating and activating our digital marketing measurement and technology strategy across websites, social media, display, CRM/email, search, ecommerce, and personalized content communications. This includes working with internal and external partners to recommend key strategies that impact the consumer experience across Nestle Purina's digital ecosystem.
+ Partner with Brand, Communications & Media Centers of Excellence (COEs), and external agencies on measurement strategies across paid and owned touchpoints
+ Leverage multiple technologies and data sources to develop and deliver holistic insights via reporting dashboards and other visualization tools
+ Work cross-functionally with Marketing Research teams to leverage their technologies and data sources for campaign analytics, marketing mix modeling, and brand/sales lift studies
+ Serve as a consultant to brands, agencies, and technology & implementation specialists to improve the efficiency and functionality of analytics tracking across the entire consumer lifecycle
+ Help the organization strategize and deliver data-driven personalization initiatives by configuring technology and data integrations
+ Consult and collaborate with cross-functional teams on key Media Planning initiatives to better support marketing campaign setup and design.
+ Develop analytics tagging requirements to ensure proper tracking and reporting of data
+ Stay current on the latest tools and industry developments across marketing analytics as well as the various digital media channels
+ Conduct analysis related to a wide range of marketing business challenges, interpret the data in a meaningful way, and translate insights into actionable information for the organization
+ Manage the dissemination of regular reports, generating insights that surface key optimization opportunities, trends and anomalies
Requirements
+ Bachelor’s Degree from an accredited institution
+ 3+ years of professional experience
+ 1+ years of experience in marketing and/or data analytics required.
Other
+ 1+ year of experience with websites, social media, search, display, CRM, eCommerce, and/or content is preferred
+ 1+ year of experience in Adobe, Google 360, SalesForce, or similar marketing/analytics platforms is preferred
+ 1+ year of experience in data visualization tools such as Tableau or Microsoft PowerBI is preferred
Don’t meet all the qualifications listed under “other”? These are preferred, but not required. When you apply for a role with Nestlé Purina, we ensure that individual confidentiality is held to the highest regard. We are intentional about creating an inclusive workplace for everyone. We consider our associates our most valuable assets. Please apply for full consideration.
The approximate pay range for this position is $64,000 to $80,000 annually. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location. Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with Company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more About Us | Making an Impact | Nestle Careers (nestlejobs.com)
REQUISITION ID:
295563
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.
The Nestlé Companies are an equal employment opportunity and affirmative action employer* seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467
*Note: Nespresso is not a federal contractor and does not maintain affirmative action programs
Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy
_This position is not eligible for Visa Sponsorship._
Position Summary
It’s more than a quality product in a quality package. It’s more than driving sales and revenue. It’s about educating consumers on how to enhance the relationship with their pets. Or how they can feed their pet to minimize allergies. It’s about making pet food, snacks, and litter a shopping experience. And contributing to the world in such a way that we can impact the chances of every dog or cat living a healthier life. This is marketing at Nestlé Purina – and it’s all done through agile ways of working, calculated risk-taking, meaningful collaboration, and a data-driven mindset.
As an Analyst, Marketing Analytics working with Nestlé Purina’s Marketing Analytics Center of Excellence, you’ll be responsible for accelerating and activating our digital marketing measurement and technology strategy across websites, social media, display, CRM/email, search, ecommerce, and personalized content communications. This includes working with internal and external partners to recommend key strategies that impact the consumer experience across Nestle Purina's digital ecosystem.
+ Partner with Brand, Communications & Media Centers of Excellence (COEs), and external agencies on measurement strategies across paid and owned touchpoints
+ Leverage multiple technologies and data sources to develop and deliver holistic insights via reporting dashboards and other visualization tools
+ Work cross-functionally with Marketing Research teams to leverage their technologies and data sources for campaign analytics, marketing mix modeling, and brand/sales lift studies
+ Serve as a consultant to brands, agencies, and technology & implementation specialists to improve the efficiency and functionality of analytics tracking across the entire consumer lifecycle
+ Help the organization strategize and deliver data-driven personalization initiatives by configuring technology and data integrations
+ Consult and collaborate with cross-functional teams on key Media Planning initiatives to better support marketing campaign setup and design.
+ Develop analytics tagging requirements to ensure proper tracking and reporting of data
+ Stay current on the latest tools and industry developments across marketing analytics as well as the various digital media channels
+ Conduct analysis related to a wide range of marketing business challenges, interpret the data in a meaningful way, and translate insights into actionable information for the organization
+ Manage the dissemination of regular reports, generating insights that surface key optimization opportunities, trends and anomalies
Requirements
+ Bachelor’s Degree from an accredited institution
+ 3+ years of professional experience
+ 1+ years of experience in marketing and/or data analytics required.
Other
+ 1+ year of experience with websites, social media, search, display, CRM, eCommerce, and/or content is preferred
+ 1+ year of experience in Adobe, Google 360, SalesForce, or similar marketing/analytics platforms is preferred
+ 1+ year of experience in data visualization tools such as Tableau or Microsoft PowerBI is preferred
Don’t meet all the qualifications listed under “other”? These are preferred, but not required. When you apply for a role with Nestlé Purina, we ensure that individual confidentiality is held to the highest regard. We are intentional about creating an inclusive workplace for everyone. We consider our associates our most valuable assets. Please apply for full consideration.
The approximate pay range for this position is $64,000 to $80,000 annually. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location. Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with Company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more About Us | Making an Impact | Nestle Careers (nestlejobs.com)
REQUISITION ID:
295563
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.
The Nestlé Companies are an equal employment opportunity and affirmative action employer* seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467
*Note: Nespresso is not a federal contractor and does not maintain affirmative action programs
Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy
Source : Nestle