AI Creative Consultant - Designworks, a BMW Group Company

The AI Creative Consultant supports and focuses on the content development under the direction of the Associate Director and Lead Creative Consultant, having a discipline function in AI, Design, and Business. The specialist will craft with AI to empower creative thinking and design exploration and prototyping, to be at the forefront of transforming automotive experiences with AI-powered design, establishing Designworks as a leader and facilitator in this cutting-edge space.

Key Responsibilities:

• Real-time learning and experimenting with AI advancements: Continually apply and experiment new AI tools, finding innovative ways to leverage them in design, aesthetics, storytelling, moviemaking, fabrication, and innovation.

• Infuse AI technologies into all programs: Apply AI thinking and insights into both AI and non-AI focused programs.

• Provides AI-mentorship across the studio, developing new methods and processes that can be integrated into creative and business teams processes.

• Employs system-thinking and a design mindset, coupled with AI expertise, to craft frameworks that guide the creation and validation of content, with a strong emphasis on AI Experience within the Automotive and Design sectors.

• High-level blending of multiple-AI tools and processes, creating unique media outputs; actively uses advanced AI tools and techniques to enhance design solutions and validate potential concepts and experiences, ensuring cutting-edge outputs.

• Collaborates under the mentorship of Creative Directors and Associate Directors, typically as a vital member of a core team of designers and AI specialists.

• Merges multiple viewpoints - from AI-driven design best practices to customer insights and technical capabilities - to create actionable business opportunities from design and AI insights.

• Engages both internal design teams and external clients, employing AI-driven narratives that are clear and emotionally compelling to ensure buy-in.

• Delivers AI-enhanced strategic content across multiple projects, ensuring that they surpass client expectations as detailed in proposals or briefings from DW Strategic Management.

• Provides AI-driven insights across the full design strategy spectrum, from defining strategic AI criteria to constructing AI-powered plans which the client/design team can execute and communicate with client backing.

• Uses AI analytics to measure long-term business strategy success by observing shifts in client positioning or enhancements based on our AI-driven consultation. Direct client feedback is pivotal for this assessment.

• Relying on standard business metrics tailored to project briefs, and utilizing AI tools to ensure insights such as quicker innovation, accurate consumer value predictions, or operational cost reductions.

• Utilizes system-thinking, expertise in AI tools, and multi-dimensional perspectives to support and develop strategic questions, ideate AI-enhanced solutions, and seamlessly integrate these solutions.

• Establish a local LA / US network of experts (the home of global AI development): Benchmark and concreate, using these tools to build Designwork's AI-Design community reach.

• Ethical AI Considerations: Understand and apply ethical guidelines for AI - particularly around bias, privacy, transparency, and accountability.

Join the BMW North America team and enjoy a high-performance Total Rewards package that may include:

Medical, Dental, and Vision insurance.
All with options for $0 Employee contribution.
401(k) with Company match.
Retirement Income Account (RIA).
Employee vehicle program.
Bonus eligibility.
Paid Parental Leave of up to 6 weeks.
Paid Time Off in addition to Company paid holidays where eligible.
Voluntary Benefits to fit your needs.

The pay range for this role is $99,607.25- $128,903.50.

The selected candidate's education, skills, experience, and location will be used to determine the final salary offer. This statement is in accordance with state and local pay disclosure requirements.

Even more so than the generous compensation and benefits, the culture and values of BMW North America make it the ultimate working environment. These values are Responsibility, Appreciation, Transparency, Trust, and Openness. We allow these values to guide the way we conduct ourselves and our business.

At BMW, we are driven by diversity, equity, and inclusion. We are proud to be an Equal Opportunity Employer and are welcoming of all individuals, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

• Bachelor's Degree in Automotive Design, Design Strategy, Industrial Design or related field.
• 3 to 5 years of prior work experience within the field of Design, Strategy, or related field.
• Minimum of 4 months of extensive-experience, using these in design processes and settings
• Strong visual, verbal and written communication skills
• Familiar with key AI tools such as LLMs, Image Gen and Gen AI.