Agile Insight Marketing Manager - ApTask

About Client:
The client provides information technology (IT) services, including business outsourcing, infrastructure technology, and application services. The application service offered by the company includes application development, maintenance, and support. The markets served by the company are financial services and insurance, healthcare, manufacturing, government, transportation, communications, and consumer and retail industries.



Rate Range: $55-$60 per hour on W-2 (All Inclusive)



Job Description:

• At Client, we believe in the power of ideas. We use ideas to put technology to work for everyone. And we believe that ideas thrive best in a culture of teamwork. That is why everyone - at every level in every function, is encouraged to have original ideas, to express them and to share them. We trust anything can be achieved if you really believe in it, and we will invest in your ideas to change lives and the way people work. This vision is what sets us apart as a company.
• We are a proven leader in printing and personal systems, but that is not enough for us.
• We are constantly delivering innovations that empower people to create, interact, and inspire like never before.
• We leverage our strong financial position to extend our leadership in traditional markets and invest in exciting new technologies.
• The Insights team sits at the heart of our customer first culture. Insights leaders in this team are constantly developing and optimizing the next big ideas or insights that will disrupt how our customers learn, create, inspire and manage their lives, be in the home, at work or anywhere else they like to be. We are looking for a strategic, passionate and analytical Insights Lead to join this team.
• The Innovation Insights Lead will work hand in hand with our product planners to deliver breakthrough customer insights that inform our computer hardware and solutions portfolio and pipeline.
• This role will champion a new agile insights process and guide product planners through iterative research approach and work with vendors to design appropriate methodologies.
• The Innovation Insights Lead applies subject matter knowledge, research acumen, and an innovation mindset to guide in building impactful innovation pipelines.
• The Innovation Insights Lead is a fast learner and has proven experience driving change across a global, complex business and customer context. Can handle a high volume of research projects and effectively manage vendor partners in executing research. This role shows strong leadership and drives influence to ensure integrity in the process and appropriate prioritization of projects.
• And what's best, the Innovation Insight Lead will work as part of a vibrant and energetic team of global insights leads, who will support and enable them to grow as professionals.

• Help run an agile Insights to Innovation process that occurs at high frequency across multiple Commercial PC product and solution areas.
• Translate business questions into insights projects that will inform strategic and tactical business decisions for our product teams.
• Provide agile insights, experiment design, and iterative hypothesis testing for multiple initiatives and business partners.
• Use innovative research and measurement methods to influence product strategy by carrying out quantitative and/or qualitative research.
• Lead and influence product development stakeholders on concept creation, proper research methods, interpretation and application of learnings
• Effectively engage stakeholders and communicate with great storytelling.
• Contribute to an insights-driven culture focused on learning, continuous experimentation, and upskilling capabilities.
• Distill insights and findings in unique and compelling ways to drive impact, scale, and influence throughout the organization.

• BA or BS required .
• 5+ years in market research, marketing, or UX research roles.
• Experience with the design thinking process, designing research experiments, utilizing agile research methods and training product planners on best in class approaches to innovation development
• Ability to effectively communicate analysis and recommendations across a wide range of audiences.
• Ability to manage concurrent projects and deliverables.

• Knowledge in a variety of quantitative and qualitative market research methods (surveys, focus groups, ethnographies, social media listening, advanced analytic approaches such as TURF and Max-Diff)
• Expert knowledge of marketing principles, practices, tactics and tools.
• Experience leading and managing global, multi-faceted research projects or programs.
• In-depth knowledge of research vendor management, agency practices and procedures.
• Thorough knowledge of research methodologies/ practices.
• Excellent written and oral communications skills.
• Excellent influencing and consensus-building skills.

• Market research experience executing a mix of quantitative and qualitative methodologies
• Experience doing desk research and creating in depth analyses
• Able to summarize large volumes of data and present it succinctly

Non-benefitted (other than those mandated under state or federal law).Please note that this position does not include paid time off benefits. ApTask offers subsidized insurance coverage to our employees.

About ApTask:
Join ApTask, a global leader in workforce solutions and talent acquisition services, as we shape the future of work. We offer a comprehensive suite of offerings, including staffing and recruitment services, managed services, IT consulting, and project management, providing unparalleled opportunities for professional growth and development. As a member of our dynamic team, you'll have the chance to connect businesses with top-tier professionals, optimize workforce performance, and drive success for our clients across diverse industries. If you are passionate about excellence, collaboration, and innovation, and aspire to make a meaningful impact in the world of work, come join us at ApTask and be a part of our mission to empower organizations to thrive.

Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.

Candidate Data Collection Disclaimer:
At ApTask, we prioritize safeguarding your privacy. As part of our recruitment process, certain Personally Identifiable Information (PII) may be requested by our clients for verification and application purposes. Rest assured, we strictly adhere to confidentiality standards and comply with all relevant data protection laws. Please note that we only collect the necessary information as specified by each client and do not request sensitive details during the initial stages of recruitment.

If you have any concerns or queries about your personal information, please feel free to contact our compliance team at businessexcellence@aptask.com .