Advertising Specialist - Wealthy Recruiting

Located at 4 World Trade Center, Real Essentials leads the way in wholesale clothing bundles, offering exceptional value and high-quality products to businesses nationwide. We pride ourselves on innovation, creativity, and delivering top-tier advertising strategies that propel our brand and increase market visibility.

Job Summary
Real Essentials seeks an Advertising Specialist who will play a key role in creating, executing, and optimizing multi-channel advertising campaigns. The ideal candidate will have a mix of creativity and analytical skills, focusing on boosting brand awareness, driving traffic, and maximizing return on ad spend.

Responsibilities

• Advertising Strategy & Campaign Management:
  • Design, implement, and manage advertising campaigns across digital platforms including Google Ads, Facebook, Instagram, and LinkedIn.
  • Target B2B audiences, optimizing ads for conversion and engagement.
• Data Analysis & Reporting:
  • Analyze and report on ad performance, adjusting strategies based on key performance indicators (KPIs) such as CTR, conversion rates, and ROI.
  • Provide actionable insights to optimize ad spend and increase campaign effectiveness.
• Creative Development:
  • Collaborate with content, design, and product teams to produce compelling, on-brand creative assets such as banner ads, social media content, videos, and copy.
  • Ensure the consistency of messaging and creativity across all platforms.
• Budget Management:
  • Monitor and manage ad budgets to ensure spending is efficient and aligned with business goals.
  • Regularly review budget allocation and adjust bids to optimize campaign success.
• Market Research & Trends:
  • Conduct market research to stay updated on industry trends, competitive activity, and new advertising opportunities.
  • Proactively identify areas for improvement in ad performance and new strategies to engage target audiences.
• Cross-Functional Collaboration:
  • Work closely with sales, logistics, and product teams to ensure alignment across all marketing initiatives.
  • Communicate results, performance updates, and optimization strategies to senior leadership.

Requirements

• 2-3 years of experience in digital advertising or marketing, especially in a B2B or wholesale setting.
• Demonstrated ability to manage successful ad campaigns with measurable results.
• Expertise with Google Ads, Facebook Ads, LinkedIn Ads, and other digital advertising platforms.
• Proficiency with analytics tools such as Google Analytics, Google Tag Manager, and Excel.
• Ability to craft engaging ad copy and collaborate on visually compelling creative content.
• Strong understanding of brand voice and how to appeal to target markets.
• Ability to interpret performance data, derive actionable insights, and make adjustments to campaigns.
• Experience with A/B testing, retargeting strategies, and optimizing ad spend for maximum ROI.
• Strong communication and collaboration skills to work across teams and effectively report to leadership.
• Ability to multitask and meet deadlines in a fast-paced environment.
• Must be available to work in-office at 4 World Trade Center, Manhattan, every day.

Compensation
$70,000 - $80,000 annually, with significant opportunities for career growth and a collaborative, innovative team environment.