Advertising Specialist - Allegiance Group
Arlington, VA
About the Job
Description
This position is responsible for implementing and managing integrated digital advertising campaigns that help achieve the client's campaign goals.
Key Responsibilities
- Core responsibility will be to manage search and paid social campaigns directly in advertising platforms across assigned clients, and also contribute to strategy when possible.
- Executes, optimizes and reports on advertising campaigns that meets specific client goals, including fundraising, engagement, advocacy and lead generation.
- Conduct KPI discovery, keyword research, and competitor analyses for SEM campaigns.
- Implements audience segmentation and media bidding strategies.
- Collaborate on the implementation of technical and creative needs.
- Use current best practices and strategies to create and manage tests across ad platforms.
- Evaluate campaign performance, provide interim reports, and communicate campaign progress to teams.
- Contribute to day-to-day media buying needs.
- Perform other related duties as assigned by management.
Skills Knowledge and Expertise
The ideal candidate will have:
- 2+ years of experience directly managing paid ad campaigns within paid search and paid social platforms.
- Knowledge of the digital advertising environment, platforms, offerings, and tools, particularly around fundraising and ecommerce experiences; in collaboration with team members, contribute to campaign strategies, and manage execution.
- Proficient written and verbal communication skills for crafting ad copy, internal team communications and client communications.
- Strong attention to detail.
- Strong organizational and time management skills.
- Ability to adhere to schedules, execute creative strategy, and manage production.
- Ability to manage against media budgets.
- Ability to work on several tasks at one time, independently.
- Ability to work independently in a remote team environment.
- High school diploma or general education degree (GED), or one to three months related experience and/or training, or equivalent combination of education and experience.
- Bachelor's Degree or higher in Marketing or related program.
- Experience with ecommerce and/or nonprofit marketing and/or fundraising strategies.
- Certification, professional license or credential in Google ads and another platforms a plus.
Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Allegiance Group we are striving to build a diverse, inclusive, and equitable workplace. If you think this role sounds like you but your experience doesn’t align perfectly with every single qualification or skill in the description, please apply! You could be just the person we are looking for to fill this, or other, roles!
Benefits, Rewards & Perks
We are friendly, smart, curious and passionate about what we do! Working here, you will also enjoy:
- Competitive salaries + quarterly recognition program
- Work-life balance (really!) + Casual work environment
- Excellent benefits including Health, Dental, and Vision plans, Disability and Company Paid Life Insurance!
- Flexible PTO Policy
- 401k and company match
- Oh, and don’t forget - You're working with clients who are making a positive difference in the world.
Source : Allegiance Group