Advertising Operations Specialist - Planet Interactive

Advertising Operations Specialist

Our well-known Technology client is looking for an Ad Ops Specialist who will partner with internal Customer Immersion team members, providing operational execution support to help project manage client immersion requests for the brand's managed and unmanaged advertisers - maintaining quality and efficiency throughout the end-to-end immersion process.  You will be responsible for recruiting research participants for user experience studies and guiding them through the process. Studies you will recruit for include onsite visits to their campuses, remote studies via the web and offsite studies in the U.S. and abroad.

The ideal candidate will have a strong background in digital advertising effectiveness and project management, along with a natural curiosity to understand how things work. They should be passionate about social media, analytically minded, a great communicator, and able to partner with other internal teams.

Ad Ops Responsibilities:

• Own immersion operational execution in coordination with internal teams supporting workflows such as, email outreach, scheduling, and performance tracking across multiple projects. 
• Monitor and troubleshoot progress and performance of immersions to ensure overall program quality and consistency
• Triage incoming requests, utilizing technology, superior customer service and judgment - Responding within a timely manner and working 1:1 in real time
• Gather learnings and insights for:
  • 1) internal teams to help the brand further develop and evolve products
  • 2) advertising partners to help them achieve their marketing objectives
• Actively participate, collaborate, and add value to weekly training and operational meetings - quickly implement new practices
• Identify tool and process efficiency gains with an analytical perspective

Ad Operations Requirements:

• Bachelors Degree preferred
• 2+ years of experience within the advertising ecosystem and a thorough understanding of major success metrics
• 2+ years experience managing client - facing communication concerning campaign set-up per internal direction
• Experience with Salesforce, including SFMC Email Studio is critical for participant outreach.
• Detail-oriented, computer literate and tech savvy with proficiency in working with multiple desktop applications and ability to quickly learn in-house software.
• Experience in working on research studies (inbound feedback, A/B tests, surveys, interviews)
• Ability to remain cool under pressure and effectively multi-task maintaining an exceptional level of quality
• Proven ability to manage multiple projects and work in a high-performance team environment
• Previous tech experience a plus