Adobe Analytics - Diverse Lynx
Plano, TX
About the Job
Title: Adobe Analytics
Location: Plano, TX - Onsite
Duration: 12+ Months contract
Job Description-
" Work with client s marketing and business partners to define Key Performance Indicators, (KPIs), for new projects/enhancements." Define the best analytics approach using Adobe Analytics Product Suite" Manage the processes for capture, storage, usage and tracking of online activity from multiple web sites" Full responsibility for analytics needs across customer analytics platforms" Ensure data integrity & documentation of tracking standards" Troubleshoot and debug analytics implementation" Work across both marketing and development to support both teams with analytics tracking" Engage with projects to ensure the analytics solutions meets business requirements" Deliver clear and actionable recommendations to improve and optimize the customer experience" Generate reports and providing insights and recommendations based on data" Provide guidance to develop tagging framework and provide QA support" Proactively identifies issues and recommends resolutions, working closely with key business leaders to offer alternatives and enhancements" Manage the implementation and tracking of digital marketing initiatives both current and future.
Location: Plano, TX - Onsite
Duration: 12+ Months contract
Job Description-
" Work with client s marketing and business partners to define Key Performance Indicators, (KPIs), for new projects/enhancements." Define the best analytics approach using Adobe Analytics Product Suite" Manage the processes for capture, storage, usage and tracking of online activity from multiple web sites" Full responsibility for analytics needs across customer analytics platforms" Ensure data integrity & documentation of tracking standards" Troubleshoot and debug analytics implementation" Work across both marketing and development to support both teams with analytics tracking" Engage with projects to ensure the analytics solutions meets business requirements" Deliver clear and actionable recommendations to improve and optimize the customer experience" Generate reports and providing insights and recommendations based on data" Provide guidance to develop tagging framework and provide QA support" Proactively identifies issues and recommends resolutions, working closely with key business leaders to offer alternatives and enhancements" Manage the implementation and tracking of digital marketing initiatives both current and future.
Source : Diverse Lynx