Admissions Sales/Marketing Director - Vierra Management
Falls Church, VA 22043
About the Job
Position: Admissions Sales/Marketing Director
Job Type: Exempt
Vierra Communities offers a collaborative and diverse work environment with a focus on professional excellence. As we continue to grow, so does our need for dedicated and experienced team members who are engaged, professional and take pride in a job well done. Our nurses strive every day to provide excellent and compassionate care to our residents. If you have a strong work ethic and want to work for an organization that values you and your contributions, Vierra is the place for you.
Overview:
Vierra Communities Health & Rehabilitation is family-owned and operated that provides a unique health & rehabilitation experience. We have a close-knit staff that will do anything to create the best community and experience for our residents. This is an exciting time to be at Vierra Falls Church as we recently completed a major renovation to our beautiful community.
We offer competitive pay commensurate with experience, a comprehensive benefits package and a positive work environment with a team that is committed to growth and providing excellent customer service.
Benefits:
- 6 Paid Major Holidays
- Generous PTO
- Medical, Dental and Vision
- Company Paid Life & AD&D Insurance
- Voluntary Life, STD & LTD
- 401(k) immediate enrollment with match
- Employee Assistance Program
- Employee Discount Program
- Tuition Reimbursement (up to $2,500 annually)
- Referral Bonus Program (up to $1,000)
Required Qualifications
- A bachelor’s degree from an accredited college or university is preferred; or
an unencumbered nursing license in the state. - Valid driver’s license in the state.
- Must have, as a minimum, three (3) years of experience with demonstrated success in census development and occupancy management in a nursing home, or other related health care facility.
- Knowledgeable nursing and medical practices and procedures, as well as laws, regulations and guidelines pertaining to long-term care.
Major Duties and Responsibilities
Plans, develops, organizes, and implements, an individual external sales strategy with a scheduled program of daily activities designed to achieve facility census goals while also maintaining compliance with current state and federal laws and regulations.
Plans, develops, and implements an external census sales strategy to personally build and maintain strong relationships with referral sources such as hospitals, physicians, senior centers, department of human resources, home health agencies, hospice, etc. Provides information to clearly share the services and offerings of the facility.
Identifies opportunities with new referral partners/sources and develops sales strategies to build relationships and communicate the facility’s services and offerings.
Submits a monthly calendar to the supervisor of events, visits, face to face, or personal activities by other means demonstrating the implementation of the census strategy/plan.
Provides weekly documentation of the monthly calendar execution to the supervisor.
Develops and implements a sales strategy that leads to the conversion of referrals to admission status.
Schedules routine events/activity with identified referral partners/sources and reports results to the Administrator. Follows the established geographic territory as outlined by the Administrator.
Identifies opportunities for additional partnerships with entities such as physicians, community- based agencies, hospitals, hospices, etc. Develops and implements a sales strategy accordingly. Communicates and reviews this strategy with the Administrator as weekly, monthly, and as requested.
Maintains a current, updated listing of referral partners/sources, locations, and personal assignments at all times.
Tracks his/her personal close ratio and reviews with the Administrator weekly and as requested.
Utilizes a customer retention management system to establish account and contact information. Always keep information current and up to date.
Conducts presentations of services to health providers, community groups, and potential residents.
Monitors and self-evaluates outcomes of his/her efforts and communicates recommendations to overcome identified obstacles to Administrator.
Accepts direction from the Administrator regarding necessary changes and additions to daily, planned activities and overall strategy.
Maintains a working knowledge of the facility’s supports and services.
Maintains a working knowledge of Medicare, Medicaid, and other insurances for short- and long- term care services. Consults with internal support team members as needed.
Always knows, the status of each referral in his/her territory.
Understands the facility’s clinical capabilities as reflected in the most recent Facility Assessment. Consults with Administrator or Director of Nursing as needed.
Is cross trained in all aspects of the admissions office.
Utilizes a computer, phone, electronic medical record, referral tracking program daily.
- his/her behavior is aligned with facility goals for occupancy and customer service.
Informs the Administrator of obstacles or barriers to admitting residents and recommends solutions to such obstacles and barriers.
Maintains knowledge of pertinent information such as anticipated discharges, potential admissions, hospital discharges and available beds listing related to working his/her current referrals.
Communicates with internal admissions coworkers and external referral partners/sources to coordinate pending admissions.
Demonstrates interpersonal relationship skills by developing and maintaining trust with coworkers and referral partners/sources.
Resolves customer concerns and complaints in a timely and satisfactory manner.
Speaks effectively in private and public situations and may be called upon to deliver information about the facility to various media outlets.
Reports at least weekly and monthly on the status of achieving census goals to the Administrator when indicated.
Participates in facility assessment activities as needed, such as carrying out duties assigned as part of a performance improvement committee.
Collaborates with members of the interdisciplinary team, physicians, consultants, and community agencies to identify and resolve issues that improve the admissions process.
Promotes teamwork, mutual respect, and effective communication.
Successfully executes census development strategies and plans.
Participates in the facility’s plan of correction response to an inspection survey and implements any follow-up as designated by the Administrator or Director of Nursing.
Promotes safe work practices, safety rules, and accident prevention procedures to prevent employee injury and illness.
Additional Tasks
- Adheres to all facility policies and procedures.
- Treats all residents and staff with dignity and respect. Promote and protect all residents’ rights.
- Reports to Director of Nursing or Administrator any allegations of potential abuse or neglect, or misappropriation of resident property and participates in the investigative process as needed.
- Complies with standards of business conduct, and state/federal regulations and guidelines.
- Always follows appropriate safety and hygiene measures to protect residents and themselves.
- Reports noncompliance with policies, procedures, regulations, or breaches in confidentiality to appropriate personnel. Report any retaliation or discrimination to HR or the compliance officer.
- Reports any occupational exposures to blood, body fluids, infectious materials, and/or hazardous chemicals/equipment in accordance with facility policy.
- Always follows appropriate safety and hygiene measures.
- Reports work-related injuries and illnesses immediately to supervisor.
- Follows established infection control policies and procedures.
- Maintains confidentiality of protected health information, including verbal, written and electronic communications.
- As a condition of employment, completes all assigned training.
- Participates in all life safety and emergency drills and trainings. Fulfill responsibilities as assigned during implementation or activation of the facility’s emergency plan.
Vierra Communities provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements Vierra complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities