Admissions/Marketing Coordinator - Graceland Rehabilitation and Nursing Center

Admissions/Marketing Coordinator

Committed to promoting wellness, healing, and independence for all lives we touch.

Graceland Rehabilitation and Nursing is now seeking an Admissions/Marketing Coordinatorto join the team! 

Benefits:

• 401(k)
• Dental insurance
• Flexible spending account
• Health insurance
• Paid time off
• Vision insurance

About us: Graceland Rehabilitation and Nursing is a skilled nursing facility and rehabilitation center. We are resident-centered and quality-focused! We are committed to creating a nurturing, family-like atmosphere where staff develop meaningful relationships with residents and where exceptional patient outcomes are the standard.

Responsibilities of the Admissions/Marketing Coordinator:

• Develop and implement a team-based, facility-level Marketing Plan to include: analyzing the local healthcare system; identifying and meeting needs of customers; determining core competitive advantages; building a core selling message; establishing reach and frequency for target customers and prospects and; coordinating selling strategies and tactics.
• Make external sales calls on target market in order to execute facility Marketing Plan and achieve census and quality mix goals.
• Understand census, quality mix and bed management needs of the facility.
• Maintain referral management database as a sales management tool.
• Advise resident’s family of co-pay amounts and collect revenue. Provide revenue to the Business Office.
• Maintain an admission’s filing system as devised by the Admissions Director/Customer Services Director. Assist in developing procedures to ensure records are properly completed before filing.
• Responsible for communicating insurance approval within thirty (30) minutes to the screener as soon as it is received to expedite admission of potential resident(s).
• Stay in constant communication with all screeners throughout the day.
• Relay admissions information quickly and efficiently to the Admissions Director/Customer Services Director, of Administrator, and all other departments, if necessary.
• Other duties, as assigned.

Requirements of the Admissions/Marketing Coordinator:

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field preferred. Equivalent related work experience may be acceptable.
• Two (2) or more years’ experience in a sales/marketing position with a proven track record of success; long-term healthcare experience is necessary. 
• One (1) to two (2) years management/supervisory experience.
• Demonstrated ability to understand and promote technical information (i.e. clinical outcomes, data points).
• Effective verbal and written English communication skills.
• Proven effective public speaking and presentation skills.
• Demonstrated intermediate to advanced skills in Microsoft Word, Excel, Power Point and Outlook, Internet and Intranet navigation.
• Highest level of professionalism with the ability to maintain confidentiality.
• Ability to communicate at all levels of organization and work well within a team environment in support of company objectives.