Added - 19 hours ago Product Marketing Manager Marketing/Branding San Francisco , CA - Thesagegroup

Added - 12/17/24

Product Marketing Manager
Marketing/Branding
San Francisco, CA | Freelance

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The Sage Group’s client is reimagining the world’s best transportation. We envision a world where cities feel small again. Where transportation and tech bring people together, instead of apart. We see the future as community-driven — and it starts with you.

We are building out the Product Marketing team to support our rapidly growing platform. The Product Marketing team partners closely with the Product team to determine the strategic direction and positioning of products, drives campaigns when rolling out new products, and optimizes current features to support user growth, engagement, and retention. We are hiring a Product Marketing Manager who is passionate about our technology and has a strong understanding of the customer to help bring new products to the market effectively.

We’re looking for a results-driven Product Marketer to support marketing efforts for our core experience and product offerings. This role will entail a combination of product strategy, cross-functional collaboration and developing positioning, go-to-market strategies and growth for new and existing products.

Responsibilities:

• Be the voice and expert of the target audience. Synthesize user insights, industry trends, and competitive intel to develop recommendations for marketing and product strategies.
• Leverage behavioral data and user insights to develop GTM plans that fuel new product launches and ongoing product adoption.
• Rapidly experiment and iterate to improve KPIs such as adoption and retention. Work to understand and share the impact and learnings from initiatives you’re driving.
• Develop and execute on creative briefs to inform creative and copy teams on campaign design and partner with Marketing Ops for launch and measurement.

Experience & Skills:

Mandatory:

• Bachelor’s degree
• 2-3 years+ of experience in product marketing
• B2C Tech Product Marketing is a must
• Marketing Product Launch experience
• Experience in applying consumer insights to inform and optimize the product experience
• Very strong written and verbal communication skills
• Thrives in a fast-paced environment and can adapt quickly to shifting priorities. Must have bias toward action and ability to identify and simplify problems.
• Strong interpersonal skills with the ability to collaborate and work cross-functionally with both analytical and creative teams.
• Experience developing strategies to solve ambiguous and complex problems.

Plus:

• Growth marketing/ lifecycle marketing experience
• Two-sided marketplace experience

Duration: 6+ month full-time contract

Location: Remote – US

Compensation: $55-65/hr. W2

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