Account Strategist [Non-Sales Role] at Mavericks Marketing

Description

Are you the type of person who loves to read marketing books? Someone who creates energy in conversation and has a natural curiosity? Then we have the perfect position for you! We are currently looking for a talented Account Strategist to join the Mavericks Marketing team.

At Mavericks Marketing, we help businesses reach their full potential in the healthcare, wellness, and lifestyle space, so that, we can bring positive change to the world. Our Account Team is the conduit and guide for our clients to become industry leaders through innovative marketing expertise, strategic long-term planning, and implementation.

The Account Strategist must be a highly creative and dynamic people-person who asks the right questions with genuine curiosity and establishes long-term relationships as a trusted advisor and strategic business partner. They have the ability to maintain a bird’s eye view of all projects as well as dive into the weeds to assess efficiency, accuracy, and deliver superior results. Not only will your effects drive Mavericks Marketing as an industry leader, but you will also help nurture and cultivate the high-quality and reliable environment our clients love.

$65,000 - $85,000 Annually

Essential Functions

Client Management

• Approaching new client meetings with curiosity, excitement, and passion to take them on a journey from overwhelm to success in achieving their business goals 
• Nurturing long-term client relationships as a trusted advisor and strategic business partner through insight and service excellence; building rapport with clients as an extended team member, providing strategy leadership resulting in continuously growing indispensability, and first choice for future bids
• Negotiating client contract scopes, specifics, and pricing while striving to grow our agency
• Clearly communicating service specifics, value points, expectations, and results while analyzing current challenges
• Responsible for all aspects of client presentations/reporting and areas of service provision and for definition of account strategies
• Planning, organizing, and implementing marketing functions and operations (product development, branding, communications, etc.), and ensuring they project the client’s unique “voice”
• Perform and understand competitor/industry analysis and research; leverage innovation and creativity to develop marketing opportunities that will set the client apart as an industry leader
• Reviewing reporting and analytics, ensuring the client is receiving desired results, evaluating for opportunities and strategic changes 
• Maintaining detailed client records within a CRM

Project Management

• Managing account-level project pipelines; demonstrating an extremely high level of organization and detail ensuring deliverables are on time, driving schedules and processes forward for all projects
• Designing and coordinating promotional campaigns and other marketing efforts across a variety of media (website, social, email automation, paid media, etc.) 
• Coordinating with outside consultants (i.e. designers, copywriters, bloggers, videographers, PPCers, and programmers), clearly communicating and driving expectations, meeting deadlines, and maintaining strong follow-up that achieves your client's monthly program objectives on time
• Maintaining regular communications with leadership to ensure overall client needs are being met, strategies are being continuously challenged, and goals are being achieved
• “Listening” and coming up with ideas based on market trends and directing market research efforts, determining and completing continued education in valuable areas
• Updating and presenting monthly reporting and drawing key insights on past performance and upcoming projections
• Be adaptable and willing to take on additional tasks or responsibilities as required outside of the role above

Brand Stewardship

• Acting as a Mavericks Marketing brand steward and driving our mission as an industry leader through long-term strategic marketing expertise and upholding our core values (adventure, quality, integrity, creativity, happiness, passion, and purpose) in daily interactions
• Present company-wide evidence of success, learnings, opportunities and wins across all facets of account service provision and deliver vision relating to new and emerging technologies or channels
• Other duties as assigned

Skills and Qualifications

Minimum Requirements

• +4 Years of experience in a marketing or advertising agency
• You must have prior advertising agency experience, working in account management or project management with client contact.
• BS/BA in marketing, communications, or relevant field preferred
• Outstanding communication (written and verbal) and interpersonal abilities
• Ability to apply marketing techniques over digital (e.g. social media, SEO, PPC, email marketing) and non-digital (e.g. press) channels
• Experience in creating strategies and marketing plans, conceptualizing, leading, and executing successful digital marketing programs for B2B and B2C brands, including single and multi-location brands
• Solid understanding of market research and data analysis methods
• Completion of the required Account Strategist Questionnaire - https://forms.gle/DuVgGxy7DcMuKwQY7
• Thoroughly understand the ever-changing world of digital marketing — both search, social, programmatic, and CTV media channels. Additionally, has designed and distributed detailed tracking reports for campaigns defining ROI for client
• This is an in-office role

Preferred Requirements

• Proven experience as an Account Executive, Account Strategist, Account Supervisor, or similar role within a digital marketing agency
• Experience with marketing for healthcare, wellness, or lifestyle brands and can reference examples upon request
• Proficiency in HubSpot CRM Platform, GA4 & Google/Bing Ads, Meta Advertising, Email Marketing, developing or have been a part of developing Creative Campaigns Concepts
• Can lead the development of new business proposals and actively participate in prospect presentations to win new business

Physical Requirements

• Prolonged periods sitting at a desk and working on a computer, typing
• Seeing, speaking, and listening
• Must be able to lift up to 20 pounds at times

This description is intended to be sufficient to identify the job level and to be illustrative of the duties that may be required. It shall not be interpreted to describe all the duties the incumbent may be required to perform.

Compensation

Regarding compensation, the range below represents the low and high end of the base salary someone in this role may earn as a full-time employee of Mavericks Marketing in the United States. Salaries will vary based on various factors including but not limited to professional and academic experience, training, associated responsibilities, and other business and organizational needs. Salary decisions are dependent on the circumstances of each hire.

Available:

• 401K
• Paid Holidays
• Flex Days
• Remote Days
• Medical/Health Insurance

We stand out among our peers by blending creativity, innovation, and data-driven strategies that consistently exceed client expectations. We mix unique campaign development and execution that makes a lasting impact on your audience.

We dedicate ourselves to reshaping the way businesses develop strategies as well as how those strategies are implemented. We approach each client with an outside perspective on not just their business strategy but their industry.

Mavericks Marketing is proud to be an Equal Employment Opportunity employer. We do not discriminate based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, veteran status., or other applicable legally protected characteristics.