Account Executive, Fashion - BPCM

BPCM: Amplifying brand voices. Illuminating bold brands.

We don't just tell stories, we craft narratives that captivate audiences across industries such as fashion, beauty, sustainability, lifestyle, and travel, wine, and spirits. Our growing roster of fashion brands demands an equally impressive PR team, and we're thrilled to be expanding! We are looking for an ambitious and enthusiastic Account Executive to join the BPCM Fashion team to support across men’s and women’s fashion and accessories brands. The ideal candidate will support the team with new launches, ongoing product placement, press previews, large and small scale events, and manage sample trafficking and reporting on behalf of our clients.

The Account Executive, Fashion will have the chance to join a team of hardworking and fun individuals. The main responsibilities of the role include building a strong portfolio of media placements in top publications, connecting with top-tier industry contacts, and crafting impactful media coverage through strategic and creative pitch angles. In addition to these responsibilities, the candidate will also support in the planning and implementation of VIP events. The role offers the chance to work in a fun and fashion-forward environment with world-renowned clients, providing the perfect setting for the successful candidate to begin their professional journey.

This role is based in our Brooklyn, NY office on a hybrid basis. This role is required in office minimum 2-days per week. 

Your Day to Day:

• Assisting team in updating weekly and monthly client status reports and recaps
• Monitoring press coverage, creating digital press clippings, and sharing coverage with clients
• Drafting and contributing to all necessary media and client materials as directed including fact sheets, press releases, bios, and media alerts
• Developing creative pitch angles and proactively reaching out to targeted media contacts under the direction of line manager
• Assist with planning and executing events, including press previews, product launches, and influencer collaborations.
• Maintain clear and consistent day to day communication with clients
• Handling correspondence with editorial contacts for general day-to-day press requests
• Assisting with the creation of strategic short and long-term PR plans for clients
• Tracking industry trends and identifying relevant opportunities for clients
• Supporting the management of the Associate and Assistant Account Executives on day-to-day tasks including overseeing the execution of agendas, media list updates and reports
• Assist with the maintenance of agency contacts, showroom operations, and fashion team organization.

Requirements

What You Bring:

• Bachelor's degree in Public Relations, Communications, Journalism, Fashion Marketing, or a related field is preferred
• Must have 3-5 years prior experience working in a PR in-house or agency, especially with fashion brands
• A deep understanding of the fashion industry, including current trends, brands, and media landscape
• Excellent writing and communication skills in order to crafting press releases, media pitches, and other written materials. 
• Strong presentation skills and the ability to confidently network with media professionals and clients
• Problem solving and solution oriented with a proactive attitude

Benefits

• Medical, Dental, Vision Benefits
• 401k and additional supplementary benefits
• WFH Stipend
• Summer Fridays
• Generous PTO policy with a 2-week holiday break in December!

The anticipated salary range for this position is $53,000 - $62,000 per annum. Actual compensation is based on a range of factors including but not limited to skill set, level of experience, and location.

Why BPCM: 

We believe that the strongest aspect of our agency is our team, and we take great care in ensuring their wellbeing, connection and support. Our past, present and future team will tell you that BPCM is extremely strong at balancing a fast-paced, high-achieving environment with a strong community and individual care. Our agency is committed to excellence for our clients, and for each other. We offer a competitive salary, benefits, hybrid work schedule, WFH stipend, summer hours and a generous Paid Time Off policy.

BPCM is committed to fostering and promoting an inclusive environment that allows us to recruit and retain highly talented staff with diverse backgrounds and differing abilities. 

The job description is to be used merely as a guide of expectations rather than an exhaustive list of all duties and competencies.  All requirements and skills are subject to change as business needs evolve.