Account Director, Media - Ledger Bennett

Havas Media Group is part of the sixth largest advertising network in the world, Havas Group, which is owned by French mass media holding company, Vivendi. We are headquartered out of St Pancras, London, and along with offices in Leeds, Manchester and Edinburgh, we operate globally. Our CEO is Patrick (‘Paddy’) Affleck. Our overarching mission is to make a meaningful difference to the brands, businesses, and lives of the people we work with.

Our solution is simple: we identify and create meaningful media experiences to deliver meaningful growth for our clients. In the last two years, we’ve undergone a transformation that’s seen us bind together nine agencies into three core agency brands and propositions:

Havas Media - through which we deliver meaningful outcomes through meaningful media

Havas Market - through which we help clients build meaningful retail experiences

Havas Entertainment - through which we help clients create meaningful moments in culture

Ledger Bennett – through which we deliver meaningful outcomes for B2B clients.

At Ledger Bennett we’re on a mission to be the biggest B2B agency in the world. How? By rethinking what B2B agencies can deliver. By going further than just building campaigns that lead to MQLs. By developing strategies that keep working post-sale and building deeper, more meaningful customer relationships.

We built our talented, flexible-working team based on three principles. We’re inventive, always looking for new ways to deliver. We’re authentic and believe in being true to ourselves. And we’re ambitious in our approach to doing things differently.

As a Media Account Director for the Maersk account, you will be the guardian of our work, responsible for leading best-in-class planning and strategy delivery for this global logistics client. You'll focus on Maersk's unique challenges and uncover appropriate media solutions to support their business objectives.

Client Management

• Identify and pursue growth opportunities within the Maersk account.
• Propose well-thought-out alternatives to enhance Maersk's media strategies.
• Present clear recommendations to senior Maersk stakeholders.
• Seek opinions from Havas village experts to aid in decision-making for Maersk campaigns.
• Proactively manage risks associated with Maersk's media initiatives.

Role Competencies

• Leverage industry knowledge to identify planning and strategic improvements for Maersk.
• Identify information gaps in Maersk's market data and propose solutions.
• Understand Havas products and services that align with Maersk's global business objectives.
• Develop media plans tailored to Maersk's unique global presence and target audiences.
• Evaluate proposals from junior members with an advanced understanding of Maersk's business.
• Utilize appropriate tools and direct the team to relevant information sources for Maersk campaigns.
• Create measurement frameworks and KPIs specific to Maersk's logistics industry goals.

Social Media Activation

• Experience in setting up and activating campaigns across Meta, LinkedIn, Twitter, and other relevant B2B platforms.
• Proven expertise in creating social media plans for global brands.

Programmatic Activation

• Solid experience in programmatic advertising, ideally for global B2B clients.
• Knowledge of audience forecasting and reporting tools as well as DSP audience insight tools.
• Able to articulate complex matters in a simpler and easy-to-understand way.
• In-depth knowledge of industry research and measurement tools as well as basic platforms for reporting (Adservers and DSPs – DV360, Amazon, Yahoo)
• Ability to educate Maersk stakeholders on the role of programmatic in their media mix.

ABM Activation

• Experience in running campaigns on ABM platforms such as 6Sense and Demandbase.
• Ability to plan, manage, and improve multi-channel ABM campaigns and experiments.
• Experience in building and maintaining target account lists in collaboration with sales teams.
• Expertise in optimizing campaign funnel conversion rates and acquisition/activation costs for ABM initiatives.
• Strong ability to measure and report on ABM campaign performance, ensuring alignment with demand generation and sales goals.

#IND1