ABX Channel Campaign Manager - Virtual Company
El Segundo, CA 90245
About the Job
Position Title: ABX Channel Campaign Manager - Fully Remote!
Location: Remote
Job Overview:
As the ABX Manager, you will lead the design and implementation of strategic marketing programs aimed at engaging target accounts and advisor market segments. Your efforts will drive personalized, impactful experiences that foster revenue growth through engaging prospect journeys. Collaborating with cross-functional teams, you’ll create campaigns that connect with high-value accounts, ensuring alignment with business objectives.
Key Responsibilities:
- Define the total addressable market (TAM) and ideal customer profile (ICP) to guide ABX strategies and key performance indicators (KPIs) that align with organizational goals.
- Conduct in-depth research on target accounts and market segments to understand their challenges, preferences, and needs, crafting value propositions that resonate.
- Partner with content creators and designers to develop tailored messaging and content that aligns with target segments and value propositions.
- Produce compelling marketing assets such as emails, presentations, case studies, and other materials to support campaigns.
- Plan and execute multi-channel marketing campaigns that reach target accounts through various touchpoints, including email, social media, OTT, and direct mail.
- Oversee campaign execution and logistics to ensure seamless delivery and effectiveness.
- Leverage marketing automation and CRM tools to track campaign performance, making data-driven adjustments to improve results.
- Gather insights and feedback from sales teams to refine future ABX strategies and optimize collaboration.
Qualifications and Skills:
Required Skills:
- Proven experience in B2B marketing, with a minimum of 5 years focused on account-based marketing or ABX.
- Proficiency in marketing automation tools (e.g., Marketo), ABM platforms (e.g., 6Sense), CRM systems (e.g., Salesforce), and Microsoft Office Suite.
- Strong analytical abilities to interpret data and generate actionable insights.
- Excellent communication and collaboration skills to influence stakeholders and work effectively across departments.
- Strategic thinker with creativity and a passion for delivering personalized customer experiences.
Preferred Skills:
- Experience in the wealth management industry or with a broker-dealer.
- Familiarity with sales enablement tools like Salesloft or Outreach.
Education and Experience:
- Bachelor’s degree in Marketing, Communications, or a related field.
- At least 5 years of professional experience in B2B marketing, specializing in account-based marketing or ABX.
Vaco values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.
EEO Notice
Vaco is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.
Vaco LLC and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco LLC and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR@vaco.com .
Vaco also wants all applicants to know their rights that workplace discrimination is illegal.
By submitting to this position, you agree that you will be giving Vaco the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal.
Privacy Notice
Vaco LLC and its parents, affiliates, and subsidiaries (“we,” “our,” or “Vaco”) respects your privacy and are committed to providing transparent notice of our policies.
- California residents may access Vaco’s HR Notice at Collection for California Applicants and Employees here.
- Virginia residents may access our state specific policies here.
- Residents of all other states may access our policies here.
- Canadian residents may access our policies in English here and in French here.
- Residents of countries governed by GDPR may access our policies here.
Pay Transparency Notice
Determining compensation for this role (and others) at Vaco depends upon a wide array of factors including but not limited to:
- the individual’s skill sets, experience and training;
- licensure and certification requirements;
- office location and other geographic considerations;
- other business and organizational needs.
With that said, as required by local law, Vaco believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.