Wholesale Customer Relationships Manager - Ascend Wellness Holdings

The Wholesale Customer Relationships Manager serves as the primary liaison between the Wholesale team, Marketing, and customers. This role is focused on coordinating field support to promote sales and achieve sales goals. Responsibilities include organizing in-store activations, staff education sessions, visual merchandising, distributing digital marketing assets, executing sponsored events, and overseeing the brand ambassador team in NJ. The Wholesale Customer Relationships Manager ensures seamless execution of launches, promotions, events, and outreach opportunities. This position reports to the VP of Sales.

Location: Daily travel Monday-Friday and frequent weekends within the state of New Jersey.

Primary Responsibilities:

Brand Ambassador Management:

• Collaborate with the Wholesale team to provide intentional and effective field support.
• Partner with Marketing to ensure Brand Ambassadors have all necessary and up-to-date assets, materials, and supplies for field execution.
• Manage the focus and priorities of the Brand Ambassador team for the week/month (e.g., brand, product launch, LTO, promotion).
• Work with Marketing to request and oversee visual in-store merchandising.
• Develop and execute a distribution plan for marketing assets across external accounts.
• Consistently achieve weekly and monthly pop-up, drop-in, and account activation targets; account engagement micro-events, company-sponsored events, cannabis industry networking events, participation in trade shows, and other miscellaneous events.
• Update and maintain the Customer Relationship Management (CRM) software with detailed and comprehensive account notes.
• Onboard and train new Brand Ambassador team members.

Sponsored Events:

• Partner with the Wholesale and Marketing teams to identify events that enhance brand awareness and drive sales.
• Oversee product sample management, including coordinating sample pickups and delegating responsibilities.
• Identify and procure necessary marketing materials for activations and events.
• Serve as the on-site contact for event production, coordinating with event planners and managing all logistics.
• Example: Simply Herb Vape Launch:
• Act as the main contact with the Event Planner during the planning phase.
• Manage venue, caterer, photographer, and other vendors.
• Coordinate the ordering, delivery, setup, and breakdown of marketing assets and materials.

Partner Brand Field Support:

• Communicate opportunities for new store openings, merchandising needs, in-store support requests, and events such as grand openings, open houses, and dispensary-hosted events.
• Organize and distribute event information to key stakeholders.

Qualifications:

• Bachelor's degree in business or related preferred.
• 3+ years of proven experience in wholesale, customer relationship management, or marketing coordination.
• Marketing, Communication, Broadcast, or Public Relations experience is a plus.
• 3+ years of cannabis industry experience strongly preferred.
• Proven experience in leading, training, and mentoring a team of Brand Ambassadors to achieve performance goals and uphold brand standards.
• Strong project management skills with the ability to handle multiple tasks and deadlines.
• Excellent communication and interpersonal skills to collaborate effectively across teams.
• Proficient in managing events, logistics, and vendor coordination.
• Willingness and availability to work outside standard business hours, including weekends; ensuring active participation in events and initiatives as required.
• Reliable transportation, ensuring punctuality and flexibility to travel within the local network for on-site engagements.
• Detail-oriented with strong organizational skills.
• Ability to adapt to dynamic environments and proactively address challenges.

Physical Requirements:

Company Overview

Ascend Wellness Holdings (AWH) is a vertically integrated cannabis cultivator, processor and provisioning center operator with assets in Illinois, Maryland, Massachusetts, Michigan, New Jersey, Ohio and Pennsylvania. We seek to foster a robust and inclusive cannabis industry through a premium, unmatched customer-focused retail experience. We are looking to build a world-class team that will help carry out our mission of helping to shape the future of cannabis as a leading healthcare solution. We are committed to improving the quality of our patient's lives by offering unrivaled quality, consistency and meticulously curated products that satisfy our customers unique, individual needs. When it comes to customer service experience, our dispensaries will set a new standard of excellence, emphasizing health and wellness by a highly knowledgeable team. A team that is committed to our values, our people, and our communities; we are looking for people who are inspired by our vision and stay dedicated to our mission as we continuously expand.

EEO Statement

Ascend Wellness Holdings, LLC and its subsidiaries is an equal opportunity employer and celebrate the population of differences and does not discriminate in its hiring / hiring practices, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.

Nothing in this job specification restricts management's right to assign or reassign duties and responsibilities to this job at any time. Critical features of this job are described under various headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. The above statements are strictly intended to describe the general nature and level of the work being performed. They are not intended to be construed as a complete list of all responsibilities, duties, and skills required of employees in this position.

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities.

To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an "at will" relationship.