Web Developer - Saltbox Solutions

At Saltbox, the Web Developer role is responsible for developing landing pages, managing tracking configurations & performance reporting, and implementing technical SEO best practices for our clients. This role uses Google Tag Manager, Google Analytics, Looker Studio, Google Sheets, CallRail, Google Ads, Bing Ads, Meta Ads, and LinkedIn Ads systems to enable insights into traffic, user behavior, and conversion performance. This role works in a variety of content management systems like Wordpress, Hubspot, Contentful, Webflow, etc., depending on the client’s tech stack. From a coding perspective, this role works primarily with JavaScript, HTML, and CSS.

Key Functional Areas of Responsibility

• Develop landing page templates for PPC advertising campaigns.

• Audit new clients’ existing tracking configurations for issues & best practice gaps.

• Confidently communicate tracking recommendations to clients.

• Implement page view, event, and conversion tracking in Google Tag Manager.

• Implement website changes in support of technical SEO, based on recommendations from the SEO team.

• Configure call tracking (e.g. CallRail) for client websites and ads.

• Maintain existing clients’ tracking configurations in Google Tag Manager, Google Analytics, and Google/Bing/LinkedIn/Meta Ads.

• Troubleshoot and fix any marketing attribution data issues in Google Analytics.

• Embed tracking codes on client websites on platforms like Wordpress, Shopify, Hubspot, etc..

• Create and update one-off client reporting dashboards in Google Looker Studio.

• Create one-off reports for clients and our internal team in Google Sheets when necessary to support custom client requests.

• Keep pace with web analytics & tracking industry trends and developments.

• Work closely with the other team members to ensure that all client tracking and reporting needs are supported.

• Provide technical support and feedback to the SEO and PPC teams.

Professional Competencies, Skills, & Qualifications

• Experience working in an agency setting.

• Proficiency with JavaScript.

• Proficiency with Google Tag Manager.

• Familiarity with Google, Bing, Meta, and LinkedIn Ads tracking scripts.

• Familiarity with React.

• Attention to detail and the ability to effectively manage multiple priorities in a deadline-driven atmosphere.

• Ability to clearly and effectively articulate thoughts and points.

• Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.

• High levels of integrity, autonomy, and self-motivation.

• Excellent analytical, organizational, project management, and time management skills.

About The Gig

Saltbox Solutions is a Cary-based agency that is big on (1) doing good work, and (2) doing right by people. We are serious about delivering excellent value to our customers; and we also believe it’s critically important to have fun while we do it! Saltbox Solutions relies on a foundation of communication and trust, and we build our crew with motivated and experienced individuals who thrive in this type of environment. The small nature of our team gives you the opportunity to make a difference in the life of the company and real connections with those around you. Here are some of the perks of joining the Saltbox team:

• Competitive pay

• Health insurance employer contributions

• Hybrid work environment (flexible, with the goal of being in-office 2 days a week)

• Flexible PTO policy (employees are encouraged to take at least 15 personal days)

• Office closed on all Federal holidays

• Monthly stipend to help with WFH expenses

• Saltbox Giving Program with $500/year match to the charity of your choice and 2 extra volunteer days off

• Transparent and collaborative team environments (your voice matters)

Saltbox Solutions is an equal opportunity employer. We think hard work, transparency, and a little bit of fun make the ideal formula for success. If your values align with ours, we encourage you to join the Analytics team at Saltbox Solutions.