Vice President of Marketing - AppLovin

As the Vice President of Marketing, you will oversee and integrate all facets of our marketing strategy and execution, ensuring seamless alignment across multiple verticals, including branding, demand generation, content, product marketing, and digital strategy. This role requires a dynamic leader with a strategic vision, technical acumen, and a collaborative approach to drive impactful outcomes across the organization.

Working closely with cross-functional teams, you will ensure marketing initiatives support and enhance broader company goals. Your focus will be on improving operational efficiency, optimizing creativity, streamlining processes, and providing data-driven insights to support strategic decisions. Efforts will center on amplifying the brand and crafting compelling narratives that resonate across the tech landscape.

KEY RESPONSIBILITIES:

Marketing Strategy, Leadership and Management:

• Develop and execute a comprehensive marketing strategy aligned with business goals.

• Drive brand positioning, awareness, and manage the external corporate narrative.

• Lead all marketing growth initiatives across all key marketing channels.

• Foster a culture of innovation, efficiency, and accountability within the team.

• Recruit, develop, and mentor a high-performing, AI-forward marketing team.

Technical and AI-Driven Marketing Focus:

• Leverage AI tools to optimize content creation, design, localization and campaign execution.

• Manage a lean, highly effective marketing team with a focus on automation and scalability.

• Stay at the forefront of emerging AI and marketing technologies to continuously improve processes.

Operational Excellence and Performance:

• Define KPIs and lead data-driven decision-making to assess marketing effectiveness.

• Manage the planning and execution of global marketing campaigns, ensuring alignment with ROI targets.

• Drive innovation in storytelling, positioning, and engagement to continue AppLovin’s brand and product growth through channels such as social media, content, video and more.

Communications and Media Relations:

• Maintain and manage relationships with top-tier tech reporters and media outlets to shape and manage company narrative in the media and beyond.

• Serve as the primary press contact and be a spokesperson when needed as well as manage other executive spokespersons as appropriate.

• Lead crisis communication and manage press strategies.

• Handle all corporate communications and partner with investor relations on any relevant investor communications support.

KEY QUALIFICATIONS:

Educational background:

Bachelor’s degree in Computer Science, Mathematics, Physics, or a related technical field.

Experience:

• 5+ years of marketing experience, with experience in leadership roles at high-growth tech companies.

• Proven track record of leveraging AI tools for marketing workflows.

Technical Skills:

• Deep understanding of AI tools, including LLMs, generative design platforms, and marketing automation software.

• Comfortable working with technical teams and translating complex concepts into compelling external narratives.

BONUS POINTS:

• You have proven experience in the mobile advertising and/or performance marketing

• You love complex puzzles / riddles and are a problem solver at heart

• You enjoy digging (through data or otherwise) to find answers to complex questions that may not always have a clear answer

• You have the ability to take technical information and pair it with exceptional storytelling to build a compelling narrative.