Vice President Vertical Sales Strategy Financial Services Insurance at Epsilon

Vice President Vertical Sales Strategy Financial Services Insurance

Responsibilities

• The Vertical Sales Strategist plays a pivotal role in driving sales and revenue growth within a specific industry vertical or market segment.
• Responsibility will be to develop and execute comprehensive sales strategies tailored to meet the unique needs and challenges of the target industry.
• This role will collaborate with various teams, including marketing, product development, and customer success, to create and implement effective go-to-market plans that maximize business opportunities within the designated vertical across Data, MarTech, and AdTech solutions.
• Industry Analysis: Have a deep understanding of the vertical's key issues, challenges, buying behaviors, and opportunities relative to data-driven marketing and measurement.
• Sales Strategy Development: Formulate strategic plans to penetrate the vertical and drive revenue growth.
• Identify key accounts, target markets, and customer segments to focus on.
• Develop sales tactics and initiatives aligned with the overall business objectives.
• Collaborative Planning: Work closely with the sales, marketing, and product teams to align strategies and coordinate efforts effectively.
• Develop a cohesive approach to address customer needs and position the company's products or services as the preferred solutions within the vertical.
• Customer Relationship Building: Establish and maintain strong relationships with key stakeholders, decision-makers, and influencers in the vertical.
• Understand their unique challenges and requirements and tailor sales approaches to meet their specific needs.
• Sales Enablement: Provide Sales Training with the necessary tools, resources, and training required to effectively sell to the target vertical.
• Create compelling sales collateral, presentations, and case studies that demonstrate the value proposition for the vertical's customers.
• Performance Tracking: Monitor and analyze sales performance metrics within the vertical.
• Identify areas for improvement and implement corrective actions to ensure targets are met or exceeded.
• Market Positioning: Develop and communicate a clear and differentiated value proposition for the company's products or services within the vertical.
• Position the company as a thought leader and expert in the industry to build credibility and trust.
• Stay Abreast of Industry Trends: Continuously stay up to date with industry developments, changes in regulations, and new emerging opportunities.
• Proactively identify potential challenges and opportunities for the organization.

Qualifications

• Proven experience in sales strategy development and execution, preferably within a specific industry or market segment.
• Experience across MarTech and AdTech platforms and solutions.
• In-depth knowledge of the target industry's dynamics, trends, and customer needs.
• Excellent analytical and problem-solving skills to identify opportunities and drive effective strategies.
• Strong communication and presentation abilities to articulate complex concepts and ideas clearly.
• Collaborative and team-oriented mindset to work effectively with cross-functional teams.
• Results-oriented with a track record of achieving sales targets and business objectives.
• Adaptability and ability to thrive in a fast-paced and dynamic environment.
• Proficiency in using CRM tools and sales analytics software.

As a Vertical Sales Strategist, you will be at the forefront of driving the company's growth within a specific industry. Your strategic acumen and ability to build strong relationships with key stakeholders will be instrumental in capturing new market opportunities and achieving business success.