Vice President, Brand and Creative - LaserAway

Why LaserAway?

At LaserAway, we offer competitive pay with a base salary and uncapped commission, comprehensive health benefits including dental and vision insurance, and a 401(k) plan with company matching. You'll find numerous opportunities for professional growth and career advancement, along with generous employee discounts on our products and services. Our innovative environment features cutting-edge medical technology, and our supportive culture fosters a collaborative and uplifting office atmosphere. Join the leader in non-surgical aesthetic treatments, with over 160 locations nationwide, and be part of our fast-growing company.

Role Overview:

We are seeking a visionary and hands-on VP, Brand and Creative to spearhead our brand strategy and develop compelling campaigns that continue to position us as the leader in our category. The ideal candidate will have a strong background in web design, UX, brand creation and management, as well as hands-on experience leading creative projects/teams/agencies to fuel digital marketing and sales enablement programs. This role requires strategic thinking and a passion for design, innovation, and storytelling.

Key Responsibilities:

• Lead and manage a team of creative professionals, including designers, copywriters, and other creative specialists and outside agencies; cultivating an environment of creativity and collaboration
• Craft and execute a brand strategy that secures our long-term success and differentiates us in the marketplace, carrying that through to our overall visual identity, creative strategy and organic content strategy
• Develop and implement creative approaches that enhance brand recognition and drive engagement; Create captivating narratives and campaigns that resonate deeply with consumers
• Collaborate with the marketing team to create compelling and effective paid marketing campaigns; Utilize insights to inform strategic choices and assess the effectiveness of creative initiatives
• Work closely with the marketing and martech teams to continually improve the website and app design/experience
• Oversee the production of a high volume of visual and written content for various marketing channels, including in-house production of paid and organic social assets
• Ensure all creative outputs meet brand standards and project objectives
• Stay updated on industry trends and best practices to drive innovation in marketing efforts
• Present creative concepts and strategies to internal stakeholders and clients
• Improve throughput of creative assets and overall workflow efficiencies

Minimum Qualifications:

• Bachelor's degree in Marketing, Fine Arts, Design, or related field
• Minimum of 5 years of proven experience in a creative leadership role with 2-3 years of experience leading brand strategy initiatives
• Strong portfolio showcasing creative projects and campaigns
• Excellent communication and presentation skills
• Ability to manage multiple projects and meet deadlines
• Proficiency in design software and tools
• Knowledge of digital marketing trends and technologies

Candidates should exhibit a combination of the following competencies:

1. Strategic Mindset: Ability to anticipate future trends and connect creative vision with business strategy to maintain LaserAway’s market leadership.
2. Creative Innovation: Generates fresh ideas and solutions, thinking outside the box to elevate the brand and customer engagement.
3. Collaboration and Influence: Fosters teamwork by actively engaging others in brainstorming and decision-making, and driving alignment across cross-functional teams.
4. Commercial Acumen: Understands the business implications of creative initiatives, with the ability to translate brand strategy into measurable business outcomes.
5. Agility and Resilience: Adapts to change with ease, managing multiple priorities while maintaining creativity under pressure.
6. Customer Focus: Designs campaigns that speak to customer needs and experiences, enhancing loyalty and brand affinity.
7. Operational Efficiency: Streamlines creative workflows and processes to maximize throughput and quality, ensuring deliverables are met on time.

Compensation and Benefits:

• Competitive base pay with uncapped commission potential.
• Comprehensive health, dental, and vision insurance.
• Robust 401(k) plan with company matching.
• Generous PTO, including holidays and vacation days.
• Substantial discounts on all LaserAway products and services.

Disclaimer:

This job description is not all inclusive. In addition, LaserAway reserves the right to amend this job description at any time. LaserAway is an Equal Opportunity Employer.

Employees must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.

The Employer retains the right to change or assign other duties to this position.