Trade Marketing Manager at Atrium
New York, NY
About the Job
Our client is a globally recognized skincare brand specializing in hydration technology and award-winning formulations. Rapidly expanding across U.S. and international markets through partnerships with major retailers and e-commerce platforms. They are looking to add a Trade Marketing Manager to their team.
Salary/Hourly Rate:
$110k
Position Overview:
Our client is seeking an experienced Trade Marketing Manager to lead retail and e-commerce marketing strategies across the U.S., Mexico, and Brazil. The ideal candidate has a strong background in retail marketing, visual merchandising, and skincare/beauty.
Responsibilities of the Trade Marketing Manager:
- Develop and execute retail marketing initiatives to enhance brand awareness, drive traffic, and boost sales.
- Lead the planning and implementation of in-store activations, visual merchandising (VMD), and campaigns tailored to local markets and retail environments.
- Collaborate with retail partners to align marketing efforts with brand guidelines and ensure consistent execution across channels.
- Adapt global VMD guidelines to meet local market trends while maintaining brand integrity and appeal.
- Oversee seasonal promotions, product launches, and experiential in-store events, ensuring alignment with retail strategies.
- Analyze sales data, promotional outcomes, and campaign effectiveness; provide actionable recommendations to optimize performance.
- Partner with cross-functional teams, including Sales and Demand Planning, to maintain optimal inventory levels for key programs.
- Manage and update e-commerce content, ensuring optimized assets and copy across all platforms.
- Track and report key performance indicators (KPIs) such as sales growth, customer engagement, and ROI for marketing efforts.
- Design and execute sampling programs across retail and e-commerce channels, including seasonal kits and promotional bundles.
- Lead the strategy and execution of digital retailer animations, co-op campaigns, and on-site media collaborations.
- Collaborate with Paid Media teams to develop impactful multi-channel campaigns.
- Stay informed on industry best practices, competitive trends, and performance benchmarks in beauty marketing.
- Support budget management and reconciliation for trade marketing initiatives.
Qualifications for the Trade Marketing Manager:
- 5 – 7 years of experience in trade marketing.
- Strong retail marketing experience, preferably with Sephora or similar retailers.
- Proficiency in visual merchandising and a deep understanding of the beauty/skincare industry.
- Excellent communication, project management, and organizational skills.
- Ability to work in a fast-paced environment with a structured and strategic mindset.
- Bilingual Spanish is a plus.
Education Requirements:
- Bachelor’s degree is required.
Benefits:
- Medical, dental, and vision.
- 401k and more!
As a woman-owned firm, we value diversity. We are an equal opportunity and affirmative action employer and will consider all applications without regard to race, sex (including gender, pregnancy, sexual orientation and gender identity), age, color, religion or creed, national origin or ancestry, veteran status, disability (physical or mental), genetic information, citizenship or any other characteristic protected by law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Candidates who apply for roles through the Atrium website will be added to our candidate pool and may be considered for additional roles of a similar title. Please contact us to request an accommodation.
EOE/M/F/D/V/SO
Position ID: 152840
