Sr. Marketing Director, Doubleday - (Hybrid) - Penguin Random House
New York, NY
About the Job
Doubleday, an imprint of the Knopf Doubleday Publishing Group and home to some of the most iconic authors in the world including Dan Brown, Bonnie Garmus, Percival Everett, David Grann, Hampton Sides, Margaret Atwood, and Colson Whitehead, is seeking a Sr Marketing Director to develop, lead, and oversee all aspects of marketing strategy for 60 major fiction and non-fiction titles per year, helping to propel Doubleday’s storied history as a leader in literary and commercial publishing forward. This role reports to KDPG’s SVP, Publishing Marketing and Backlist Strategy.
The Sr Director will work closely with our authors and their agents, as well as Doubleday’s publisher, editors, publicists, and Penguin Random House’s corporate sales, consumer insight and communication colleagues. The Sr Director will manage a team of three marketers, allocating resources efficiently while also hands-on managing campaigns for major releases.
The ideal solutions-focused and data-oriented candidate will have extensive experience working with high-profile authors and a proven track-record of success in launching and sustaining bestsellers. They can plan and execute marketing campaigns and manage budgets; and will thrive in a fast-paced, deadline-driven environment. Candidates should have excellent communication and presentation skills and management experience, as well as the ability to work effectively and collaboratively in a team environment. Preference will be given to candidates with proven experience planning and executing campaigns for critically and commercially successful adult fiction and non-fiction titles.
The Role:
• Works closely with the publishing team, as well as the integrated marketing team, to create, communicate, and implement data-driven, results-oriented campaigns for a variety of titles, both fiction and non-fiction.
• Collaborates directly with publishers and editors to communicate and execute plans.
• Clearly identifies the potential audiences for a publication and continually refines targeting and messaging to expand the readership for every book.
• Supervises, mentors, and develops a team of three marketers who are responsible for 60 hardcovers and trade paperbacks per year.
• Translates Doubleday’s brand across a variety of marketing tactics, including the content and growth strategies for imprint social platforms.
• Flexibly manages book promotion plans and budgets that grow and change over time.
• Works with authors to maximize campaign effectiveness, including increasing social media platforms and brand awareness
• Leads internal meetings, as well as meetings with authors, agents, and sales
• Leverages resources and analytics for more effective targeting and messaging.
• Pitches organizations, VIPs, social media influencers, and partners for cross-promotional opportunities for single titles as appropriate and in concert with larger team.
The Essentials:
• A strong history in title marketing for fiction, particularly mystery and thriller, and nonfiction in all formats.
• Demonstrated leadership and supervisory skills, preference will be given to candidates with prior experience leading a team.
• Strong creative vision and brand-building experience.
• A growth mindset committed to a creative and entrepreneurial approach to publishing.
• Fluency in key marketing concepts and tools, including consumer insights, sales analysis, budgeting, social media marketing, media planning, and email.
• Motivated self-starter and collaborator with proven abilities to meet deadlines, multi-task, and prioritize.
• Exceptional verbal and written communication skills, as well as experience presenting in front of large groups.
• Results-oriented, motivated, resourceful & able to work independently.
• Proficiency with Microsoft Word, Excel, and Outlook, as well as with social media tracking and analytical tools.
The salary range for this position is $110,000 - $140,000. Full-time employees are eligible for our comprehensive benefits program. With your application please attach your cover letter and resume.
Penguin Random House job postings include a good faith compensation range for each open position. The salary range listed is specific to each particular open position and takes into account various factors including the specifics of the individual role, and candidate's relevant experience and qualifications.
Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.
Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 300 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children's Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others. More information can be found at http://www.penguinrandomhouse.com/.
Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.
Company: Penguin Random House LLC Country: United States of America State/Region: New York City: New York, NY Postal Code: 10019 Job ID: 276783
The Sr Director will work closely with our authors and their agents, as well as Doubleday’s publisher, editors, publicists, and Penguin Random House’s corporate sales, consumer insight and communication colleagues. The Sr Director will manage a team of three marketers, allocating resources efficiently while also hands-on managing campaigns for major releases.
The ideal solutions-focused and data-oriented candidate will have extensive experience working with high-profile authors and a proven track-record of success in launching and sustaining bestsellers. They can plan and execute marketing campaigns and manage budgets; and will thrive in a fast-paced, deadline-driven environment. Candidates should have excellent communication and presentation skills and management experience, as well as the ability to work effectively and collaboratively in a team environment. Preference will be given to candidates with proven experience planning and executing campaigns for critically and commercially successful adult fiction and non-fiction titles.
The Role:
• Works closely with the publishing team, as well as the integrated marketing team, to create, communicate, and implement data-driven, results-oriented campaigns for a variety of titles, both fiction and non-fiction.
• Collaborates directly with publishers and editors to communicate and execute plans.
• Clearly identifies the potential audiences for a publication and continually refines targeting and messaging to expand the readership for every book.
• Supervises, mentors, and develops a team of three marketers who are responsible for 60 hardcovers and trade paperbacks per year.
• Translates Doubleday’s brand across a variety of marketing tactics, including the content and growth strategies for imprint social platforms.
• Flexibly manages book promotion plans and budgets that grow and change over time.
• Works with authors to maximize campaign effectiveness, including increasing social media platforms and brand awareness
• Leads internal meetings, as well as meetings with authors, agents, and sales
• Leverages resources and analytics for more effective targeting and messaging.
• Pitches organizations, VIPs, social media influencers, and partners for cross-promotional opportunities for single titles as appropriate and in concert with larger team.
The Essentials:
• A strong history in title marketing for fiction, particularly mystery and thriller, and nonfiction in all formats.
• Demonstrated leadership and supervisory skills, preference will be given to candidates with prior experience leading a team.
• Strong creative vision and brand-building experience.
• A growth mindset committed to a creative and entrepreneurial approach to publishing.
• Fluency in key marketing concepts and tools, including consumer insights, sales analysis, budgeting, social media marketing, media planning, and email.
• Motivated self-starter and collaborator with proven abilities to meet deadlines, multi-task, and prioritize.
• Exceptional verbal and written communication skills, as well as experience presenting in front of large groups.
• Results-oriented, motivated, resourceful & able to work independently.
• Proficiency with Microsoft Word, Excel, and Outlook, as well as with social media tracking and analytical tools.
The salary range for this position is $110,000 - $140,000. Full-time employees are eligible for our comprehensive benefits program. With your application please attach your cover letter and resume.
Penguin Random House job postings include a good faith compensation range for each open position. The salary range listed is specific to each particular open position and takes into account various factors including the specifics of the individual role, and candidate's relevant experience and qualifications.
Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.
Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 300 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children's Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others. More information can be found at http://www.penguinrandomhouse.com/.
Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.
Company: Penguin Random House LLC Country: United States of America State/Region: New York City: New York, NY Postal Code: 10019 Job ID: 276783
Source : Penguin Random House