Sr. Director, Marketing - FISI - FUJIFILM Irvine Scientific

We are hiring a Sr. Director, Marketing. The Director of Strategic Marketing develops and implements marketing plans, analyzes market trends, supports sales with tools and training, and ensures alignment with business objectives to maximize product competitiveness and market capture. 

FUJIFILM Irvine Scientific, Inc. is a worldwide leader in the innovation and manufacture of cell culture media, reagents, and medical devices for researchers and clinicians. The company provides unrivaled service and quality to scientists working in biopharmaceuticals, cell therapy, regenerative medicine, assisted reproductive technology and cytogenetics, and industrial cell culture for the large-scale production of biotherapeutics and vaccines. FUJIFILM Irvine Scientific, Inc. adheres to ISO and FDA regulations and operates dual cGMP manufacturing facilities in California, USA, and Tokyo, Japan. The company’s consultative philosophy and expertise in cell culture and compliance provide customers with unique capabilities and support. For over 50 years, FUJIFILM Irvine Scientific, Inc. has remained uniquely flexible and focused on media while becoming a strategic global leader in media products and services.  FUJIFILM Irvine Scientific, Inc. is a subsidiary of FUJIFILM Holdings America Corporation, reporting to FUJIFILM Holdings Corporation.

External US

RESPONSIBILITIES include the following.  Other duties may be assigned.

• Develop and implement a short-range marketing plan, collaborating with all departments to ensure seamless execution of the plan.
• Identify key performance indicators, evaluate, and report on marketing effectiveness while consistently reaching targets for marketing initiatives.
• Create and oversee the execution of the comprehensive Marketing Annual Operating Plan in conjunction with the Life Science marketing communications team, ensuring maximum efficiency and impact.
• Maintain a detailed understanding of competitor strategies, market positioning, and product portfolios.
• Support sales and FAS teams by providing essential training, tools, and information for successful product line sales.
• Develop and tailor value propositions, messaging, and content that deeply resonate with key target audiences, and implement a strategic approach to effectively reach and engage these audiences.
• Continuously analyze customer needs and maintain and improve product line competitiveness.
• Implement a comprehensive marketing strategy globally and regionally to achieve business objectives.
• Assess the annual effectiveness of marketing activities, personnel, and organizational structure, ensuring alignment with the allocated budget.
• Mentor and lead a high-performing strategic marketing team.
• Develop, manage and oversee the marketing budget, ensuring effective allocation of resources to maximize ROI.
• Execute strategies aligned with business objectives to drive growth and market capture.
• Define and refine product positioning and messaging to communicate the unique value of FUJIFILM’s life science products, ensuring consistency with the FISI brand strategy.
• Lead the development and execution of lead generation strategies and campaigns that drive qualified leads which support the sales pipeline.
• Oversee the creation of high-quality, relevant content across various platforms to educate and engage our target audience.
• Utilize data and analytics to measure the performance of marketing campaigns, derive insights, and make data-driven decisions to optimize marketing efforts.

 Required Skills/Education 

• A bachelor's degree in Marketing, Life Sciences, Biotechnology, or a related field is required, though a master's degree or MBA is preferred.

• 10+ years of marketing experience in the life sciences or biotechnology sector
• Proven track record of developing and executing successful marketing strategies
• Extensive experience with competitor analysis and customer segmentation
• Strong leadership and team management skills

• Sales and marketing principals and a technical background.

  Proficient in MS Word, Excel, PowerPoint, Outlook.

Salary and Benefits:

• For California, the base salary range for this position is $134,415 to $187,977 annually. Compensation for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience, location, etc.).
• Medical, Dental, Vision
• Life Insurance
• 401k
• Paid Time Off

EEO/AGENCY NOTES

Fujifilm is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation, and any other status protected by federal, state, or local law.

To all agencies: Please, no phone calls or emails to any employee of Fujifilm about this requisition. All resumes submitted by search firms/employment agencies to any employee at Fujifilm via-email, the internet or in any form and/or method will be deemed the sole property of Fujifilm, unless such search firms/employment agencies were engaged by Fujifilm for this requisition and a valid agreement with Fujifilm is in place. In the event a candidate who was submitted outside of the Fujifilm agency engagement process is hired, no fee or payment of any kind will be paid.

*#LI-onsite