Specialist, Search + Social - 0125 - Exverus Media

Exverus Media is hiring a Search+Social Specialist to join our growing team!

Exverus Media is the data-driven media agency for culture creating, growth-stage brands. From our home office in Los Angeles (and remote!), we’ve won Small Agency of the Year: Media from AdWeek, YouTube Ad of the Year, Media Plan of the Year from AdWeek four times, and were named the fastest growing full-service media agency in the world twice. Not to mention also being selected as one of "LA Times Top Companies to Work For"!

Located in the heart of Hollywood with a stunning office overlooking Los Angeles (and remote!), we offer unlimited vacation and a culture where we are continuously renovating the agency to manage work/life balance. Our clients have included household names like MasterClass, Coca-Cola, Premier Nutrition and many more.

We are analytical. We are creative. And we are human - prioritizing our relationships with teammates and clients above everything else. Are you all of these things, and looking to take the next step in your career?

About the Role:

We are looking for a motivated and detail-oriented Paid Search and Social Media Planner to develop and execute integrated paid advertising campaigns. This role emphasizes collaboration and identifying cross-channel opportunities to maximize performance, optimize spend, and achieve client objectives. This role will be part of a larger performance media team to create key synergies with -commerce/retail media and programmatic media for holistic activation. 

Key Responsibilities:

1. Strategy Development:
• Design and implement comprehensive paid search and paid social strategies that align with client goals.
• Conduct thorough keyword research and audience segmentation to identify growth opportunities, leveraging insights from both channels
2. Campaign Management & Budget Management:
• Oversee the creation, execution, and optimization of paid search and paid social media campaigns across platforms like Google, Bing, SA360, Meta (Facebook/Instagram), TikTok / TikTok Search Ads, Pinterest, Snapchat, LinkedIn, Reddit, X and others.
• Manage campaign builds, budgets, bids, pacing, to ensure maximum ROI based on campaign parameters
• Working knowledge of Pixel tracking & UTM tagging
3. Cross-Channel Collaboration:
• Work closely with internal teams to identify and leverage cross-channel marketing opportunities that enhance overall campaign effectiveness.
• Share insights and strategies across paid search and social media to create a unified approach that maximizes impact.
4. Performance Optimization:
• Monitor and analyze campaign performance metrics to identify areas for improvement and innovation.
• Conduct A/B testing and implement optimization strategies to enhance campaign effectiveness.
• Deliver relevant insights for actionable optimizations that ladder up to brand and business goals.
5. Data Analysis:
• Utilize analytics tools (e.g., Google Analytics, Facebook Ads Manager, Skai, Datorama) to track performance, generate reports, and derive actionable insights.
• Keyword Analysis Tool Experience (SpyFu, SEMRush, etc)
• Focus on storytelling through data to share holistic performance updates and recommendations to clients based on data analysis.
6. Client Communication:
• Act as a primary point of contact for cross-functional teams regarding paid search and paid social campaigns.
• Build and maintain strong relationships by delivering insights and strategic recommendations, ensuring alignment with overall marketing objectives.
7. Trend Monitoring:
• Stay informed about the latest trends and best practices in paid search and paid social advertising.
• Share relevant insights with clients and the team to foster continuous improvement in campaign strategies.

Requirements

• 3+ years of experience in digital media, specifically focused on paid search and paid social media. Agency experience preferred.

• 3+ years of client facing experience presenting media plan recommendations and reporting on campaign performance,
• Proven track record of managing successful paid search and paid social campaigns.
• Strong analytical skills with experience in tools like Google Ads/SA360, Skai, etc.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.

Benefits

• Competitive compensation
• Unlimited paid time off policy + mandatory minimum vacation per year
• Flexible working hours and locations
• Benefits (Health, Dental, Vision, 401(k) w/ matching, all the big ones)
• Join one of "LA Times Top Companies To Work For"!

When You Meet Us:

We will talk about your direct experience leading a client’s media strategy from strategy to reporting, your experience providing new ideas and fresh thinking, and your desire to work in a dynamic, award-winning environment with world class brands and people

We look forward to meeting you!