Social Media Strategist - SWAN Beauty

IN SEARCH OF:

We’re looking for a 

Social Media Marketing Specialist, 

ideally one with experience in 

beauty and personal care

, whether on the brand/product side, retail, publishing/content side or some other aspect of the business. We want someone who’s a 

personal enthusiast 

too; an 

avid user 

of social media and beauty/personal care products. There’s no substitute for 

living it personally 

as well as professionally. 

ABOUT US:

SWAN USA is a start-up. In 2H 2025 we’ll be launching a personal 

tech

 product that consumers will use for beauty/wellness. This is our flagship product and the 

debut

of our brand

. Our ambition is for SWAN to become an 

indispensable companion 

to the many ways humans make up, care for, and share their faces with the world. 

More will be revealed when an 

NDA

 is in place.

MORE ABOUT THE JOB:

Social commerce will figure prominently in SWAN’s strategy. We have strong in-house 

production capabilities. 

We’ll be creating/deploying original content year-round. Again, our sole focus is beauty and personal care. We’ll also source content from brands and creators. 

The person we hire will be primarily responsible for 4 “buckets” of work:

1. Building the strategy/plan behind the content

2. Map out content calendar with monthly, weekly, daily perspectives

3. Determine mix of content – e.g., tutorials, reviews, testimonials

Paid and organic social campaigns

• Work with influencers, ambassadors, and affiliates

• Marketing tactics for engaging/activating users 

LTO’s & exclusives that create a sense of urgency

Interactive elements – e.g., surveys, quizzes

• All of it based on:

Insight into beauty trends, the cultural calendar, seasonal factors

A strong grasp of various social platforms, relative strengths/weaknesses

Latest/best practices in social media 

1. Deploying content/managing social presence

• Being a collaborator in the content creation process

Partner with designers/copywriters/producers

To produce visually appealing, compelling content

• Schedule, publish, and monitor posts using social media management tools

• Manage/grow SWAN’s presence across Insta, TikTok and other relevant platforms

• Analyze campaign performance and optimize for ROI.

3. Engaging with the SWAN community

• Respond to comments, messages, and mentions promptly.

SOME GENERAL QUALIFICATIONS:

Of course we’re hiring for skill se, but we’re hiring for mindset too. Start-ups by their very nature are a bit fluid and unstructured. We’re looking for someone who’s unfazed by that reality, someone who can roll with a bit of ambiguity/chaos. Someone with a “DIY” reflex, capable of picking up the ball and running with it when the need arises. Someone who’s fired up by the chance to build a brand/business from the ground up.

• Proficiency with social media platforms, tools, and analytics

e.g., Meta Ads Manager, Canva, Hootsuite, Google Analytics

• Experience with influencer partnerships and paid social campaigns

• Strong written and verbal communication skills

• Facility with analytics, turning data into a strategic course of action