Social Media Director - Rankings.io

The Social Media Director will develop and implement social media strategies to increase client brand visibility, build relationships, and drive engagement and conversions. This role requires a creative professional with a deep understanding of social media trends and strategies. The Social Media Director will be responsible for developing content, managing campaigns, and analyzing performance data across all social media channels. At Rankings.io, we are committed to providing end-to-end SEM services, including content creation, technical optimization, and keyword strategy for law firms looking for aggressive growth across multiple digital platforms. 

Responsibilities

• Plan, design, implement and monitor both organic and paid social media marketing campaigns.
• Create, curate and manage social media content, including text, audio, visual, and multimedia formats.
• Oversee video and photography production for clients 
• Create and manage campaigns to grow brand awareness and increase engage
• Develop and manage content calendars for each platform
• Coordinate with other departments to create and organize content
• Engage users with prompt responses, organize campaigns, ask questions, and cultivate relationships.
• Analyze performance data and adjust strategies as needed
• Keep up-to-date on the latest social media trends
• Monitor competitors’ social media activities
• Engaging with customers on different channels
• Analyzing running campaigns
• Working with clients on company updates and 
• Perform quality assurance audits 
• Provide clients and partners with key messages, visual guidelines, and frame for their social media content

Requirements

• Bachelor’s degree in marketing, communications, or related field
• 5+ years of experience in social media management
• Strong visual eye and copy skills 
• Detail-oriented, with excellent writing and communication skills
• Proven track record of creating successful campaigns
• Must be able to adapt to changing priorities, possess outstanding organizational skills, and the ability to handle multiple projects simultaneously while meeting deadlines
• Solutions first mindset with willingness to explore and roll-up sleeves to ensure team success 
• Strong presentation, communication, writing, and collaboration skills  
• Team-driven attitude and passion for learning 
• Strategic thinker with excellent time and project management skills
• Proficient in Design tools (Creative Suite, Canva, Figma, etc) 
• Experience in professional service industries 

Benefits

• Starting from $80,000; pay commensurate with experience
• Work remotely from home
• 12 days PTO within 1st year
• 3% Match SIMPLE IRA
• 100% Health Insurance (including fully employer-funded coverage)