Social Media Assistant Manager - Freelance - Sinclair Broadcast Group

Our freelance Social Media Assistant Manager will play a key role in overseeing the daily execution of match coverage across Tennis Channel and Tennis.com’s social media platforms. You will collaborate closely with the social media coordinators, helping them craft dynamic, engaging content that elevates live match coverage while enhancing storytelling around player journeys, rivalries, and matchups. You'll be responsible for driving creative ideas and ensuring that our live coverage is not only informative but also captivates the audience, sparking further interest in the tennis world.

This role requires someone who can lead with creativity, tennis knowledge, and editorial insight to grow our social media presence. You’ll work in an environment that embraces collaboration, innovation, and the fast-paced world of live sports.

Responsibilities include but are not limited to

• Oversee and guide match coverage content

  Lead the social media coordinators in real-time match updates, ensuring content is both accurate and engaging while focusing on building storylines that resonate with our audience.

  
  

• Elevate creative storytelling

  Develop unique angles for match coverage, focusing on deeper tennis narratives such as rivalries, player progressions, and key match implications to keep the audience hooked beyond just the score.

  
  

• Collaborate with teams

  Work closely with social media, production, and editorial teams to ensure a seamless flow of content that highlights upcoming storylines, match previews, and post-match reactions.

  
  

• Provide in-depth analysis

  Use match stats, historical context, and player performance to create social media content that digs into the significance of matches and offers insightful commentary.

  
  

• Assist with planning and strategy

  Help in the day-to-day planning and execution of social media coverage for tournaments and events, ensuring all content is aligned with the overall brand strategy and objectives.

  
  

• Lead the creation of engaging and compelling content: Optimize content for social platforms, ensuring content remains timely and relevant to conversations within the tennis community and digital space at large.

Required qualifications

• 5+ years’ experience in fast-paced social media environment focused on content creation, preferably within the sports or entertainment industry
• Must have a passion and knowledge of tennis, including players, tournaments, match dynamics, and historical context
• An understanding of internet culture, and extensive experience creating compelling digital media content across multiple social media platforms including TikTok, Instagram, Facebook, X, Threads, Reddit, and YouTube
• Excellent leadership, verbal and written communication, and collaboration skills to work effectively across teams, ensuring seamless coordination with social, production, and editorial staff
• Strong news/content/editorial judgement, ability to think critically about narratives translating them into engaging social media content
• Strong organizational, strategic planning and decision-making skills, with the ability to oversee and elevate daily match coverage while managing long-term content strategies
• Bachelor’s degree in journalism, communications, online/multimedia, or related field
• Knowledge of video editing and graphic design software
• Available to work morning, nights, weekends, and holidays around the tennis calendar

Tennis Channel is proud to be an Equal Opportunity Employer and Drug Free Workplace!

About Tennis Channel

Tennis Channel is the media home to two twenty-four-hour television networks, a subscription streaming service, online magazine and podcasts dedicated to the sport and its unique lifestyle. The tennis-media hub is home to every aspect of the wide-ranging, worldwide tennis community. Tennis Channel is carried nationwide by every one of the top ten pay-TV service providers.

About Sinclair

Make your mark in Media with Sinclair Broadcast Group, a diversified media company dedicated to connecting people with content everywhere! We have consistently led the broadcast industry since our inception, and now Sinclair owns the largest regional sports network business and one of the largest television broadcast portfolios in the country. Also, we have affiliations with all of the major broadcast networks, our own Tennis Channel, and several multicast networks including TBD and Comet. Our content is distributed over-the-air, on multi-video providers, and through our industry-leading digital media platforms. Our success is the direct result of our extraordinary employees and management team who believe in our vision and are dedicated to ensuring a great future for our employees. We are advancing the world of Media and want YOU to join our winning team!

About the Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open-door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.

The base salary compensation range for this role is $69,000 to $73,000. Final compensation for this role will be determined by various factors such as a candidates’ relevant work experience, skills, certifications, and geographic location.

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