Social Associate Creative Director - Pereira O'Dell

Position Summary

The creative department at Pereira O’Dell is responsible for creating and executing ambitious work for our clients and brands. A Social Associate Creative Director at Pereira O’Dell is part of the “engine” that consistently delivers interesting social-first content and campaigns.

Essential Duties & Responsibilities

• Oversee team(s) of copywriters, art directors, and designers to concept, create and design impactful social content on multiple social channels, both for organic and paid.
• Guide, teach and push members of the team in developing concepts that are socially relevant and on brand for clients.
• Support and inspire those you lead to make their work great, ready to give up ownership of ideas, so long as they meet POD standards.
• Work on multiple clients and brands in a fast-paced environment
• Know how to be efficient with resources based on deliverables in any given month of social content.
• Collaborate with cross-functional team on implementation feasibility to ensure conceptual ideas are realizable.
• Present work to clients, building their confidence in our ideas and execution abilities.
• Oversee the creative through production, including attending in-person full shoot days as needed.
• Travel to client meetings, when required.
• Be attentive and react quickly to trending topics in culture
• Be up for taking a stab at any and all briefs, bringing proactive social ideas to clients/brands when the opportunity arises
• Ensure consistency and adherence to client brand standards

Other Duties & Responsibilities

• Review all key project deliverables and all Creative Briefs to assure correct level of project aspiration and accountability
• Work with internal and external strategic partners to create products using the most current industry best practices
• Generate ideas to help pitch and win new business, especially focused on social accounts
• Proactively researches and pursues ideas for professional development
• Be curious about all of the agency’s clients
• Ask questions at briefings
• Awareness of content strategy, content marketing and search marketing practices

Required Knowledge, Skills, and Abilities

• At least 7+ years of industry experience concepting, writing, and producing social content for a brand, publisher or platform.
• Strong creative portfolio highlighting relevant/category experience and industry award winning work
• Capable of directing creatives to come up with conceptual ideas that show an understanding of the target’s needs or mindset.
• With guidance, is able to digest content provided by the client, brand management, other agencies or from own research and understand how it should be broken down to meet a brief and how best to organize it
• Key member of the creative team and an integrated content developer
• Assists team members from all disciplines
• Solid verbal communication skills, with experience presenting to all levels of clients
• Excellent understanding of social media channels, tools and trends, including creator/influencer trends
• Efficiently manage a large workload under pressure and tight deadlines