Senior Product Marketing Manager - Tbwa Chiat/Day Inc

About Checkr
Checkr builds people infrastructure for the future of work. We've designed a faster—and fairer—way to screen job seekers. Established in 2014, Checkr puts modern technology powered by machine learning in the hands of hiring teams, helping to hire great new people with an experience that’s fast, smooth, and safe. Checkr has over 100,000 customers including DoorDash, Coinbase, Lyft, Instacart, and Airtable.

A career at Checkr means collaborating with brilliant minds, disrupting an industry, and opening channels of employment to often overlooked candidates. Checkr is recognized on Forbes Cloud 100 2024 List and is a Y Combinator 2024 Breakthrough Company.

About the team/role
Checkr is looking for a Senior Product Marketing Manager who will play a critical role on the team, driving awareness and adoption of our background check services and platform features.

This is a role for someone who has a versatile mix of analytical and storytelling skills, and is strategic with positioning and messaging. If you enjoy working cross-functionally with marketing, product, sales, and solutions, and are comfortable wearing multiple hats (including research, GTM program management, sales enablement, content creation, and more) this opportunity might be a great fit for you.

We’re looking for a strong product marketer with significant experience in B2B product marketing, especially in managing a portfolio of software products within a broader platform and working with customer-facing teams to successfully sell to mid-market and enterprise audiences.

What you’ll do

• Develop the high-level product positioning and messaging for Checkr products, with focus on our criminal search products, our motor vehicle record search products, and possibly other product areas.
• Drive the go-to-market strategy for your products, and lead the end-to-end product launch process, managing cross-functional implementation and post-launch measurement, demonstrating impact.
• Understand and support our sales channels; train teams on the problems we solve for our buyers in this segment; develop internal tools and external collateral and enable them on how and when to use it – playbooks, talking points, and presentation decks.
• Conduct customer and market research to support the overall go-to-market strategy, identify new business opportunities, conduct pricing analysis, and assess market demand.
• Be a key enablement partner on our product and competitive differentiation, creating deliverables such as product overview decks, competitive battlecards, and messaging guides.
• Work with the product team to inform and influence the product strategy and roadmap, based on market demand, competitor intelligence, and customer insights.

What you bring

• 6+ years of B2B product marketing experience, with experience marketing a portfolio of software products.
• Prior experience bringing new solutions to market as part of a B2B SaaS company.
• Strong experience enabling customer-facing teams sell to mid-market and enterprise companies.
• Natural storytelling skills with a gift for writing and the ability to create compelling content that speaks to customer pain points.
• Proven ability to be a voice of the customer with significant experience leading research and competitive analysis to influence GTM strategy and product roadmaps.
• Strong project management skills, ability to inspire cross-functional teams (from an executive-level to individual contributor-levels), spearhead complex plans, and present with ease to wide-ranging audiences, including internal stakeholders, webinars, trainings, and industry events.
• Proven self-starter with a bias for action and can-do attitude to get things done and deliver positive business impact.
• Highly effective listening and critical thinking skills with deep customer empathy.
• Ability to thrive in fast-paced work environments, juggle multiple initiatives successfully, and show adeptness at leveraging data to inform recommendations.

What you’ll get

• A fast-paced and collaborative environment.
• Learning and development allowance.
• Competitive compensation and opportunity for advancement.
• 100% medical, dental, and vision coverage.
• Up to $25K reimbursement for fertility, adoption, and parental planning services.
• Flexible PTO policy.
• Monthly wellness stipend, home office stipend.

At Checkr, we believe a hybrid work environment strengthens collaboration, drives innovation, and encourages connection. Our hub locations are Denver, CO, San Francisco, CA, and Santiago, Chile. Individuals are expected to work from the office 2 to 3 days a week. In-office perks are provided, such as lunch four times a week, a commuter stipend, and an abundance of snacks and beverages.

One of Checkr’s core values is Transparency. To live by that value, we’ve made the decision to disclose salary ranges in all of our job postings. We use geographic cost of labor as an input to develop ranges for our roles and as such, each location where we hire may have a different range. If this role is remote, we have listed the top to the bottom of the possible range, but we will specify the target range for an exact location when you are selected for a recruiting discussion. For more information on our compensation philosophy, see our website.

The base salary range for this role is $183,485 to $215,865 in San Francisco, CA.

Equal Employment Opportunities at Checkr

Checkr is committed to hiring talented and qualified individuals with diverse backgrounds for all of its tech, non-tech, and leadership roles. Checkr believes that the gathering and celebration of unique backgrounds, qualities, and cultures enriches the workplace.

Checkr also welcomes the opportunity to consider qualified applicants with prior arrest or conviction records. Checkr’s commitment to diversity extends to hiring talented individuals in spite of a prior criminal history in accordance with local, state, and/or federal laws, including the San Francisco’s Fair Chance Ordinance.

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