Senior Product Marketing Manager - PathAI

Qualifications

• The ideal candidate is someone who has product management and/or product marketing experience, and comfortable leaning into downstream execution in support of the sales team
• Bachelor's degree in business administration, marketing, communications, or a related field with 5+ years of experience in brand management or product marketing; or MBA with 2+ years of experience in brand management or product marketing
• Excellent written and verbal communication skills
• Experience with presenting recommendations and strategies to senior-level management
• Prior experience developing value proposition, brand/product positioning and messaging, and budget planning
• Prior experience creating design content or guiding the creation of design content
• Strong business acumen with experience in forecasting, analyzing sales data, analyzing competitor performance to understand business drivers and distractors
• Ability to synthesize analyses into key findings, implications, and recommendations
• Strong desire and demonstrated experience with cross-functional communication and internal stakeholder management
• Experience working with and/or managing agencies (or internal creative teams) in integrated communications, including brief development, evaluation of creative, and copy development
• Experience interpreting customer and market insights and developing a market research plan

Responsibilities

• The Senior Product Marketing Manager will join the BioPharma Product Marketing team at PathAI and will be responsible for leading the marketing strategy for our algorithm products.
• This person will drive their own strategy and contribute to building the Marketing function as they partner with cross-functional teams, develop customer and KOL relationships, and be a thought leader for our Business Development and Product Management teams.
• Create launch plans for new product(s) or service(s) in partnership with Product and Business Development teams including target customer identification, key messages, go-to-market plan, and market growth pathways.
• Track product performance in collaboration with the Product team, and deliver related scorecards and presentations to senior leadership.
• Partner with Digital Marketing on channel selection, investment, and digital metrics reporting.
• Lead creative agencies on creative and content development, from brief creation to project management, to output/deliverables.
• Create PathAI's communication strategy for industry conferences and publications in partnership with Scientific Programs team.
• Identify opportunities to achieve sales targets through marketing tactics.
• Use market, user, and other customer data to draw insights for informed and effective business decisions.
• Develop sales pitch collateral for the business development team to secure new business and/or maintain a pipeline of projects with existing customers.
• Track and summarize key competitive activities, implications, and recommendations.
• Design and execute marketing research or customer research projects to uncover unmet needs, whitespace, or new perceptions to inform marketing strategies and executions.
• Contribute to the creation of the lead sheet and manage the annual marketing strategy.
• Contribute to the setting of marketing objectives, strategies, and performance targets for the year.
• Inform development of the annual marketing tactical calendar and budget related to focus areas (product/service).