Senior Product Manager, Patient Marketing, Bylvay - Ipsen

The Senior Product Manager (SPM) plays a major role in the design, development and execution of patient marketing strategies for Bylvay in both approved indications: Alagille Syndrome and PFIC.

The SPM requires scientific acumen, strong knowledge and application of marketing disciplines, as well as effective leadership skills to ensure best in class execution, superior collaboration and effective decision-making. The SPM is a senior member of a team of marketing professionals and regularly interacts with senior management and others across the company.

Main Responsibilities & Job Expectations

• Play a major role in the development & implementation of creative/innovative, patient-centric and appropriate Patient marketing strategies and plans that are fully integrated across the team to ensure seamless execution
• Significant impact on the achievement of all the marketing KPIs associated with assigned brands. Identify potential significant - positive or negative - deviations as early as possible and provide management updates. When course correction is required recommend or make adjustments with a sense of urgency
• Ensure effective and efficient cross-functional collaboration and alignment with other marketing teams, sales, medical affairs, managed care, reimbursement, business analytics, Legal, Regulatory and Compliance as well as others in and outside the Business Unit to appropriately meet or exceed brand objectives
• Develop and deliver clear and comprehensive business reviews as required
• Support the coordination of all required resources – internally and externally – to ensure effective and seamless achievement of goals. Includes managing third-party/external vendors to support plans and activities, e.g effectively manages third-party firm performance through all stages of delivery
• Work closely with Business Unit leadership and to contribute to the development and realization of Business Unit vision and plans
• Act in full compliance with all laws, regulations and policies
• Utilize only approved resources and messages to meet goals and targets

Key Technical Competencies

As a Senior Product Manager, the incumbent is expected to have, develop and apply the following functional competencies to a medium level of proficiency:

• Market, Disease and Product Knowledge
• Business Analytics and Insights
• Customer Understanding, especially Patient
• Strategic Marketing
• Operational Planning and project management
• Customer Engagement

Knowledge, Abilities and Education

• Bachelor’s degree is required; MBA preferred
• At least 4 years of biopharma commercial experience, including at least 2 yeas in marketing or marketing-related functions in rare or specialty areas
• Several years of previous experience in supporting development and execution of brand strategic and tactical plans
• Demonstrated abilities to interact with internal stakeholders across functions, including senior leaders across the organizations
• Demonstrated abilities to interact with external stakeholders, including medical thought leaders, organized patient organizations, and others
• Proven track record for consistently meeting or exceeding quantitative and qualitative targets.
• Able to work from our Cambridge, MA HQ 2-3 days per week on a hybrid structure (this role is not remote, so local candidates only please)

The annual base salary range for this position is $148,500 - $181,500

This job is eligible to participate in our short-term incentives program. At Ipsen we are proud to offer a comprehensive employee benefits package, including 401(k) with company contributions, group medical, dental and vision coverage, life and disability insurance, short- and long-term disability insurance, as well as flexible spending accounts. Ipsen also provides parental leave, paid time off, a discretionary winter shutdown, well-being allowance, commuter benefits, and much more.

The pay range displayed above is the range of base pay compensation within which Ipsen expects to pay for this role at the time of this posting. Individual compensation within this range depends on a variety of factors, including, but not limited to, prior education and experience, job-related knowledge and demonstrated skills.