Senior Marketing Specialist - Wallbox

Company Overview:
Wallbox is a leading EV charging company, committed to powering the world’s transition to renewable energy by delivering advanced charging solutions. With a global presence, Wallbox combines innovative technology with customer-centric solutions that meet the diverse needs of drivers, businesses, and cities.

Position Overview:
The Senior Marketing Specialist for the North American market will be responsible for developing and executing comprehensive B2B marketing strategies to drive brand awareness, lead generation, and market share growth across the U.S. and Canada. This role requires a strong balance of strategic thinking and hands-on execution across all marketing channels.

The ideal candidate will understand the intricacies of the EV charging and energy landscape within these markets and will have experience in B2B marketing within a tech-focused environment.

Key Responsibilities:

• Strategy & Planning
• Develop and implement a go-to-market strategy for the North American B2B sector, aligned with Wallbox’s overall business objectives.
• Identify growth opportunities, target segments, and unique market trends within the North American EV and energy sectors.
• Collaborate closely with sales, product, and global marketing teams to ensure an integrated marketing approach.
• Lead Generation & Campaign Management

• Drive lead generation efforts through multi-channel campaigns, leveraging digital marketing (paid ads, content marketing, SEO/SEM, email marketing) and offline channels (events, trade shows, partnerships) to maximize outreach.
• Implement account-based marketing (ABM) strategies to target, engage, and convert key decision-makers at high-value companies across North America.
• Develop content assets focused on lead generation, including case studies, whitepapers, gated webinars, and product collateral that cater to North American business needs and drive conversions.

• Brand Development & Positioning
• Build and enhance Wallbox’s brand awareness in the North American market, positioning the company as an industry leader in EV charging solutions.
• Ensure brand consistency and messaging alignment with Wallbox’s values and value propositions.
• Monitor and analyze competitor activity, industry trends, and customer insights to refine positioning.
• Performance Analytics & Optimization
• Track, analyze, and report on campaign performance metrics, adjusting strategies based on data-driven insights to maximize ROI.
• Develop monthly and quarterly reports detailing progress, learnings, and recommendations for improvement.
• Leverage marketing automation tools and CRM systems to improve lead nurturing and conversion processes.
• Collaboration & Cross-Functional Coordination
• Collaborate closely with global marketing teams in Barcelona
• Collaborate with the North American sales team to align marketing initiatives with sales goals, supporting pipeline growth and revenue targets.
• Work closely with the product marketing team to promote new product launches and ensure accurate and compelling positioning for North American audiences.
• Engage with external partners, media, and agencies as needed to expand Wallbox’s market presence.

Requirements

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in B2B marketing, ideally within technology, energy, or EV-related industries.
• Proven track record of developing and executing successful B2B marketing strategies in North America.
• Strong understanding of digital marketing channels, ABM strategies, and content marketing.
• Experience with marketing automation platforms, CRM systems, and data analytics tools.
• Excellent written and verbal communication skills, with the ability to tailor messaging to diverse audiences.
• High level of initiative, adaptability, and ability to work both strategically and hands-on.

Benefits

• Comprehensive compensation and benefits package
• 401k plan with company contribution
• Flexible work schedule and PTO policy
• Be part of a young, international, and talented team working in a fast-paced and vibrant environment (we are over 900 employees worldwide)
• Be a pioneer and build our company’s presence in a new market

Please submit your CV in English

*At Wallbox, we’re committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We strive to be a more equal opportunity workplace.