Senior Marketing Specialist - Events & Social Media - LONGi Solar

Company Description

LONGi is the world’s largest solar technology company, supplying over 30 GW of high-efficiency solar wafers and modules annually, about a quarter of the global solar market. With unparalleled financial strength in the sector, LONGi is a perennial BloombergNEF Tier 1 Supplier and the only AAA-rated solar module supplier according to PV-Tech. LONGi’s global leadership stems for its core values: innovation and sustainable development. The company has invested well over $1 billion into R&D in the past three years and currently holds multiple world record efficiencies for next-generation solar cell technologies. Furthermore, LONGi is committed to the Climate Group’s RE100, EV100 and EP100 initiatives and will source 100% renewables-based electricity across all its operations by 2028.

Job Description

Marketing Strategy and Event Management

• Collaborate with the Marketing Manager to create marketing materials and lead activation efforts for all North America events, focusing on achieving volume, revenue, and brand preference goals.
• Strengthen LONGi Solar's brand and product messaging through active participation in solar conferences, exhibitions, and events.
• Assist with annual marketing budget development for events, oversee spending allocation, and adjust quarterly to meet evolving market demands.
• Coordinate all aspects of event management, including pre-event proposal, bidding processes, event execution, and post-event reporting and presentations to the leadership team.
• Identify and assess local marketing events that align with sales and the company's business plan.
• Execute all scales of exhibitions and marketing events in the US.
• Prepare event-related assets, including designs, invitations, graphics, and documentation.
• Collaborate with the marketing team to develop creative concepts and design solutions that adhere to brand guidelines.
• Edit and enhance photos and videos for use in marketing materials.
• Prepare reviews, reports, and presentations for the Management team.

Job Requirement

• Bachelor's Degree or equivalent in a related marketing and design field.
• Minimum of 1 year of marketing-related work experience, with a preference for candidates with knowledge of the solar industry. Proven experience as a graphic designer or a similar role is a plus.
• Knowledge of video editing programs such as Adobe Premiere Pro, After Effects, Final Cut, or iMovie.
• Profound understanding of the dynamics and trends in the USA's PV market.
• Solid knowledge of silicon, solar, storage, and energy industries.
• Willingness to travel and represent the company at international industry events.
• Excellent communication and interpersonal skills, with Mandarin Chinese language proficiency as a plus.
• Strong organizational skills, prioritization abilities, and the capacity to manage multiple project priorities and deadlines.
• Experience in marketing management and collaboration with diverse, culturally varied teams across multiple locations.
• Ability to thrive in a high-pressure, fast-paced work environment, effectively managing conflicts and navigating ambiguities.
• Highly organized and proficient with Microsoft Office 365, along with strong project management skills.
• Open to up to 30% of domestic travel