Senior Marketing Manager - Patrice & Associates Franchising, LLC

Position Title: Senior Marketing Manager

Location: Dallas, TX

Position Type: Full time, permanent

Responsibilities

• Create the National Marketing Campaign Calendar across the US market
• Lead New Store Openings & Local Store Marketing strategy - own the end-to-end LSM process including budgeting and cost-control, marketing calendars, campaign briefs, workback schedules, creative approvals, asset trafficking to media channels/stores, internal roll-out communications, and post-campaign reporting and analytics
• Develop marketing briefs, media buy briefs, channel plans, workbacks, copy and creative direction across master brand and seasonal campaigns.
• Collaborate with key stakeholders internally (brand leaders, GM's, Director of Operations, Culinary, Franchisees) to ensure adequate planning, execution and monitoring of marketing activities.
• Foster strong relationships with our restaurant franchisee operators to increase marketing participation and effectiveness at the store level
• Work with stores to assess which local/regional community events, partnerships, promotional channels they should be a part of and support with marketing tactics.
• Work in partnership with external agencies and partners execute campaigns and projects
• Lead the management and execution of integrated marketing campaigns with cross-functional marketing teams (i.e. Email, Social, Website, Digital, Menus) and agencies to bring brief from concept to final execution.
• Partner with media agency and lead internal teams to plan and execute initiatives to reach the target audience through appropriate channels (social, digital, email, OOH, radio, in store, etc.)
• Create succinct post reports, including marketing data (campaign results, conversion rates, etc.) to optimize future campaigns and strategies.
• Manage the fiscal budget for all national initiatives, including quarterly reconciliation, to ensure we stay within the budget
• Partner with Sr. Leaders to develop the annual strategic plan and budget.
• Maintain awareness of best practice marketing techniques/tools to achieve relevant & successful campaigns and promotions.

Qualifications

• You have 7 to 10 years of relevant marketing, brand, or communications experience.
• You are a self-starter; you thrive on identifying areas of opportunity and make informed recommendations on how to develop and execute these initiatives
• You are a team leader; keeping the team motivated, engaged and continually developing them.
• You are a great communicator; articulate and confident in front of an audience, including executives, peers, franchise partners and ops teams.
• You are highly collaborative, hands-on and love meeting new people
• You are data focused; you collect, analyze and leverage data to continuously optimize.
• You are a time management pro; organized and able to manage multiple projects with changing timelines.
• You are value driven at your core, operating with integrity, honesty, and trust.
• You love the unknown and can adapt to changes, ability to manage multiple priorities.

• Previous restaurant experience is an asset.

Benefits & Perks

• Competitive salary
• RRSP employer contributions
• Medical, dental and life insurance benefits
• A personalized career development plan and training opportunities
• Employee and Family Assistance Program (counselling, wellness services, etc.)

• Travel across USA for new store openings and other brand events
• Work with the great partners: Dallas Stars
• Discounts across our family of brands, including MOXIES, Dallas Stars and some of the best resorts in the UK & Ireland and our other hospitality locations in Canada - Chop Steakhouse & Bar, Shark Club, Denny's Canada, Sandman Hotel, The Sutton Place Hotel, Revelstoke Mountain Resort, Grouse Mountain

Work & Travel

The candidate must live in Dallas; you'll work a hybrid schedule at home and at our locations. Travel is required, mainly within the US

We MATCH Our Candidates with the BEST Companies and Career Opportunities in the Industry...

With 30+ years' of experience, Patrice & Associates Hospitality & Recruiting Specialists is not only the LARGEST Hospitality Recruiting firm in North America, but the BEST extending beyond just Hospitality. We say we're the best because our clients are some of the top name brands in their respective industry and thry rely on us to MATCH talented leaders from entry-managers to C-Suite leaders with opportunities in their organizations.

TOP 5 Advantages YOU get with Patrice & Associates Hospitality Recruiting

1. We know openings that are not on job boards (the best usually aren't)
2. We get qualified candidates directly to the decision makers (jump the line)
3. We work for YOU for FREE as a Career Coach to find YOU the perfect career!
4. We work confidentially, protecting your job while we look for new opportunities
5. You get to be part of our secure database for future exclusive opportunities

EOE - Equal Opportunity Employer