Senior Manager, SEO - Helium 10
Chicago, IL
About the Job
About Us:
We're Helium 10, the leading Software company for Amazon sellers. We move fast, really fast, so we need someone who can keep up. We're experts at our craft (and if not, we become experts, fast!) and we hold each other to a high standard. Why? We're shaping the future for Amazon sellers and our customers deserve the best. We make tough decisions, own up to mistakes, and above all, we find solutions to problems.
About the role:
Helium 10 is looking for an experienced Senior SEO Manager to join our team. The ideal candidate will have a deep understanding of SEO best practices, a proven track record of driving organic growth, and the strategic vision to enhance our online presence. This role requires hands-on experience, analytical thinking, and the ability to collaborate effectively with cross-functional teams. The Senior SEO Manager will lead SEO strategy, implementation, and analysis to maximize our search engine rankings and increase organic traffic. This role reports to the Senior Director, Marketing and will collaborate with the Group Digital Marketing Manager, Senior Group Creative Manager, Evangelist Team and brand copywriters.
Responsibilities:
- Develop and Execute SEO Strategy: Define and implement comprehensive SEO strategies to improve rankings, drive traffic, and increase conversions. Conduct keyword research, competitive analysis, and content audits to identify optimization opportunities.
- On-Page and Technical SEO: Oversee on-page and technical SEO aspects, including meta tags, schema markup, page speed, URL structure, and mobile usability. Work with web developers to address technical SEO issues, such as crawl errors, duplicate content, and broken links.
- Content Optimization: Collaborate with the content team to create and optimize high-quality, SEO-friendly content that aligns with target keywords and user intent. Implement on-page SEO practices for existing and new content, ensuring it is engaging, informative, and search engine friendly.
- Link-Building and Outreach: Develop and execute link-building strategies to improve domain authority and rankings. Identify high-quality backlink opportunities, manage outreach, and build relationships with key influencers and partners.
- Analytics and Reporting: Use tools such as Google Analytics, Search Console, and SEO software (e.g., SEMrush, Ahrefs) to analyze performance metrics, measure campaign effectiveness, and adjust strategies accordingly. Provide regular reports on SEO performance, key insights, and recommendations for improvements to key stakeholders.
- Stay Current on SEO Trends: Keep up to date with the latest SEO trends, algorithm updates, and best practices. Provide training and support to the broader marketing team on SEO fundamentals and emerging trends.
Skills & Qualifications:
- 7 years of hands-on SEO experience, with at least 2 years in a senior role.
- Proficient in SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, and other relevant platforms. Strong understanding of technical SEO, on-page, and off-page SEO best practices. Experience with content management systems (CMS) such as WordPress, Shopify, or other e-commerce platforms.
- Strong analytical skills with ability to analyze and interpret data to make data-driven decisions.
- Excellent written and verbal communication skills, with the ability to clearly communicate complex SEO concepts to non-technical stakeholders.
- Proven experience managing SEO teams or leading cross-functional SEO projects.
- Preferred experience in Amazon and e-commerce SaaS space.
- Basic knowledge of HTML, CSS, and JavaScript.
Benefits:
- Unlimited Paid Time Off
- Paid Holidays and Floating Holidays
- Medical, Dental, Vision, FSA/HSA, Life Insurance and Pet Insurance
- 401k with Employer Match
- Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
- Paid Parental Leave
Helium 10 is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.