Senior Director of Growth Marketing & Demand Generation - Aisera

Aisera offers the worlds first AI-driven service experience solution that automates operations and support for IT, Sales and customer service, making businesses and customers successful by offering consumer-like self-service resolutions to users. Aisera fast tracks the digital transformation journey with user and service behavioral intelligence that drives end-to-end automation of tasks, actions, and business processes. We are a top-tier, VC-funded startup headquartered in Palo Alto, Calif. and a strategic partner with AWS, Microsoft Azure, Google Cloud, ServiceNow and Salesforce.

Aisera has received numerous recognitions, including the following: Forbes AI50; CNBC Upstart 100 Top Startup; Gartner Cool Vendor; Red Herring Top 100 Global Innovator; CIO Innovation Startup Award; CIO Review Top ITSM Solution; Aragon Research Hot Vendor; TiE50 Startup Award; and Silicon Review 50 Most Admired Companies.

Aisera’s seasoned founding team has led companies through several prior successful startups and acquisitions. We give our employees a lot of responsibility and ownership of their work, and we hire people from a very wide range of backgrounds and experience. Our team members operate with a high degree of empathy for our customers and each other.

Join our dynamic and fast-paced team and be a part of our journey to revolutionize the industry.

The Role: 

At Aisera, we’re building a world-class Marketing team, where each individual loves to move fast, be challenged, and is obsessed with identifying marketing channels, solutions, and ideas that will efficiently drive new customers to the brand and increase revenue. A strong growth marketing professional can see the big picture and look holistically at how each channel fits into a larger strategy, and that often involves working on multiple channels at the same time.

As a Growth Marketing Leader, you will drive a comprehensive growth strategy, including buyer engagement, acquisition, nurture, and conversion to quickly scale Aisera’s customer acquisition strategy. You’ll have a proven track record that showcases your ability to identify marketing channels, solutions, and ideas that will efficiently drive new customers to the brand and increase revenue. In this role, you will find ways to boost current revenue sources and open new sources without overburdening the business with expenses, increasing churn, or shortening customer lifetime value (LTV).

This role is based out of our Palo Alto, CA office.

Responsibilities:

• Drive customer acquisition strategy, development, growth, and engagement

• Manage cross-channel growth strategy, including paid and organic growth, content marketing, CRM, lead nurturing, and conversion

• Ensure team’s ability to execute on company KPIs

• Spearhead campaigns focused on demand generation, including strategy for the short term and long term

• Expertise in generating leads using various online and offline channels

• Classify, score, and optimization lead generation and conversion funnel with understanding of how to optimize each classification and increase conversion at the top of funnel, MQL and SQL levels

• Ensure marketing operations is measuring and tracking various growth components along with providing the necessary support needed for broader marketing initiatives

• Properly forecast growth across channels and at conversion level in conjunction with marketing and sales leadership

• Regularly communicate recent changes and new feature offerings of our product to our customers, and educating to ensure success based on needs

• Manage our paid search, display, video, social advertising and content syndication programs and spend in order to achieve ambitious user growth goals

• Improve engagement and conversion metrics throughout the marketing funnel and across multiple channels (social media, advertising, content & digital marketing)

• Regularly report on growth marketing performance and insights to senior leadership

Basic Qualifications:

• 8+ years of B2B growth experience at a SaaS or technology company

• 3+ years of experience managing a demand generation team

• Experience scaling B2B growth programs, with focus on ABM structure into the tens of millions in ARR

• Proven expertise in creating and executing multi-touch, multi-channel marketing programs that leverage inbound and outbound tactics

• Prior hands-on experience with various marketing and analytics tools in the Martech stack, including: SixSense, Salesforce, Marketo, WordPress, Google Search Console and Analytics, advertising platforms, data providers, intent platforms, content marketing tools, and Excel spreadsheets

• Familiarity with buyer’s journey and marketing funnel stages

• Strong analytical skills with the ability to think and execute both strategically and creatively

• A passion for customers and problem-solving, desire to go deep and become familiar with the customer’s technical and business environment

• Ability to work well in a startup environment, and a desire to move quickly while wearing many hats

• Bachelor’s or higher degree in Marketing, Computer science, Engineering, or related technical field