Senior Director, US Payer Marketing - Avidity Biosciences

Job Title:

Senior Director, US Payer Marketing

Location:

San Diego, CA / Hybrid / Remote

Position type:

FLSA:

Full Time

Exempt

Department:

Commercial

At Avidity Biosciences, we are passionate about the impact of every employee in realizing our vision of improving people’s lives by delivering a new class of RNA therapeutics. Avidity is revolutionizing the field of RNA with its proprietary AOCs, which are designed to combine the specificity of monoclonal antibodies with the precision of oligonucleotide therapies to address targets and diseases previously unreachable with existing RNA therapies. If you are a committed, solution-oriented thinker, join us in making a difference and become part of our growing culture that is integrated, collaborative, agile and focused on the needs of patients. 

Avidity Biosciences, Inc.'s mission is to profoundly improve people's lives by delivering a new class of RNA therapeutics - Antibody Oligonucleotide Conjugates (AOCs™). Utilizing its proprietary AOC platform, Avidity demonstrated the first-ever successful targeted delivery of RNA into muscle and is leading the field with clinical development programs for three rare muscle diseases: myotonic dystrophy type 1 (DM1), Duchenne muscular dystrophy (DMD) and facioscapulohumeral muscular dystrophy (FSHD). Avidity is broadening the reach of AOCs with its advancing and expanding pipeline, including programs in cardiology and immunology through internal discovery efforts and key partnerships. Avidity is headquartered in San Diego, CA. For more information about our AOC platform, clinical development pipeline, and people, please visit www.aviditybiosciences.com and engage with us on LinkedIn and Twitter.

The Opportunity

The Senior Director, US Payer Marketing, will support the development of market access strategies for the Avidity portfolio. This role will help develop impactful value stories and messages for access stakeholders, develop access communications/materials, and collaborate to support value evidence generation. The senior director will develop and manage launch plans and budgets and will manage the agency execution.  Strong communication and collaboration will be essential in working with the broader market access team and cross-functionally with marketing, commercial operations and insights, HEOR, Medical, Finance, and Legal. This role reports to the Executive Director, Payer & Pricing Strategy. 

What You Will Contribute

●        Support the development of access strategy and execution plan to drive speed and quality of coverage for Avidity products and coverage of ancillary services such as genetic testing. 

●        Ensure the development of impactful value stories and value messages that resonate with access stakeholders and compel appropriate coverage policies and patient access.

●        Oversee the development of access launch planning which thoughtfully considers branded and unbranded activities before and during launch (e.g., Pre-approval information exchange, Payer Value Proposition, etc.), payer engagement, and other market access and cross-functional team members. 

●        Maintain market access budget by identifying key activities, materials, and projects requiring execution, and support disciplined resource commitment and tracking.

●        Lead the development of key access materials such as pre-approval information exchange, disease state education, payer value proposition, objection handlers, and field communications.

●        Partner with cross-functional stakeholders, including HEOR and medical, to identify evidence generation gaps and contribute to evidence-generation planning efforts.

●        Develop and maintain a deep understanding of disease states, unmet needs, clinical data, commercialization strategy, as well as payer, access, and policy environment with a particular focus on rare disease management and trends.

●        Support development and execution of data analytics, access insights, and coverage tracking initiatives to inform strategy and execution.

●        Collaborate with patient services to ensure patient needs are understood and affordability programs are aligned with access strategies and to help develop and deliver patient service materials.

●        Work closely with cross-functional teams to support brand strategy and ensure access perspective is incorporated into planning and execution. Incorporate insights, materials, and messaging as appropriate into market access materials.

●        Partner with Legal, Medical, and regulatory to ensure a solution-oriented and compliant approach to engaging access stakeholders.

●        Bachelor's degree in business, life sciences, or related discipline required. Advanced degree preferred (e.g., MBA, MPH, NP, PharmD, PhD).

●        Minimum 15+ years of experience in the pharmaceutical or biotechnology industries, with demonstrated cross-functional leadership, with at least seven years in market access.

●        Minimum 2+ years at the prior level.

●        Minimum 8+ years in a management or leadership role of people or function.

●        Minimum 5+ years of experience in marketing roles. 

●        Experience working closely with the payer field team and engaging access stakeholders. 

●        Field-based experience is a plus.

●        Experience with product launches; establishing coverage and formulary acceptance coverage of rare/orphan diseases or neurology.  Experience launching first-in-class products into new disease states with no or limited treatments is a plus.  Experience launching with biotech companies – particularly the first commercial launch.

●        Excellent written and verbal communication skills.

●        Demonstrated ability to deliver results and ability to work in a fast-paced, high-visibility, and dynamic environment is critical.

●        Demonstrated success and understanding of multiple commercial functions (e.g., marketing, market access, sales, insights/analytics).

●        Established reputation for excellent collaboration skills and operating as a team player, focusing on what is best for the team and what is best for patients.

●        Skilled at influencing cross-functional teams and interfacing with internal and external stakeholders across commercial and medical/clinical teams.

What We Will Provide To You

●        The base salary range for this role is $285,000 - $315,000. The final compensation will be commensurate with such factors as relevant experience, skillset, internal equity and market factors.

●        Avidity offers competitive compensation and benefits, which include the opportunity for annual and spot bonuses, stock options, and RSUs, as well as a 401(k) with an employer match. In addition, the comprehensive wellness program includes coverage for medical, dental, vision, and LTD, and four weeks of time off.

●        A commitment to learning and development, which includes a variety of programming internally developed by and for Avidity employees, opportunities for job-specific training offered by industry, and an education reimbursement program.

Avidity Biosciences

10578 Science Center Dr. Suite 125

San Diego, CA

92121

O: 858-401-7900

F: 858-401-7901