Senior Copywriter - Newark, NJ at Genuine Search Group

Our client is seeking a Senior Copywriter to craft compelling and engaging narratives across multiple platforms for a luxury DTC brand. They are looking for a creative copywriter who can flex narratively driven conceptual campaign thinking with ad agency experience plus performance copywriting experience (writing copy for email, web, paid social, SMS, etc.). You’d report directly to the Creative Director to develop relevant storytelling for seasonal campaigns, sales events, catalogs, and social media and shape & evolve the voice of the brand.

Key Responsibilities

• Campaign Narratives: Collaborate with the Creative Director to develop and execute storytelling for seasonal campaigns, ensuring a cohesive voice and message across all touchpoints.
• Sales & Promotional Content: Create compelling copy for sales events, promotional materials, and product launches that resonate with our audience and drive engagement.
• Catalog Copy: Write, edit, and proofread copy for product catalogs, highlighting the benefits and features of the DTC products in a way that speaks to key audiences.
• Social Media Content: Develop engaging content for social media platforms that aligns with brand messaging and captures the attention of our target demographic.
• Web & Email Copy: Produce clear, persuasive copy for the brand’s website and email marketing campaigns, optimizing for user experience and conversion.
• Multi-Channel Storytelling: Ensure consistency in brand voice across all content channels while tailoring messaging to fit specific platforms and audiences.
• Collaboration: Work closely with cross-functional teams including marketing, design, and product development to ensure messaging is aligned with overall business objectives.

Qualifications:

• Experience: 4-6 years of experience in copywriting, preferably with a focus on consumer products, parenting, or lifestyle brands.
• Writing Skills: Exceptional writing, editing, and proofreading skills, with a strong ability to adapt tone and style to different platforms and audiences.
• Creativity: A creative thinker with a passion for storytelling and the ability to generate fresh ideas that align with brand values and objectives.
• Project Management: Strong organizational skills with the ability to manage multiple projects and deadlines in a fast-paced environment.
• Digital Savvy: Experience writing for web, email, and social media with a good understanding of SEO best practices.
• Collaboration: Comfortable working in a team-oriented environment and willing to take on various writing tasks as needed.