Senior Brand Manager - Dashing Diva

JOB SUMMARY

Dashing Diva is seeking a creative, motivated, and passionate Senior Brand Manager with proven success in the retail and/or beauty industry.

The Senior Brand Manager is responsible for the overall brand strategy and messaging, integrated go-to-marketing plans, and the conceptualization, creation, and deployment of brand marketing initiatives. The Senior Brand Manager should possess attention to detail and the ability to both see the big picture and the execution of daily activities.

Collaborating closely with key cross-functional partners and channel owners, this role will be responsible for developing and executing upon the marketing strategy to achieve the desired business objectives, from full-funnel campaign launches, evergreen communication strategies, PR & event management, influencer partnerships, to concepting out of the box brand collaborations.

The Senior Brand Manager in this role must have a pulse on what is happening in the beauty and fashion retail industry, digital space and new marketing trends, and current events.

MAJOR DUTIES AND RESPONSIBILITIES

• Develop overall brand messaging, seasonal, and product campaigns based on brand pillars, goals, and new innovation launches.
• Develop and own the omni-channel go-to-market calendar that embodies the Dashing Diva brand and visual aesthetic.
• Design and implement comprehensive marketing strategies to create and increase brand awareness, disseminate a brand message that resonates with Dashing Diva’s target demographic, and to keep customers (new, existing, and potential growth customers) aware of company’s business activities
• Set and align strategic goals related to digital advertising and marketing campaign initiatives
• Plan, organize, and execute marketing functions and operations to ensure they project a cohesive brand voice
• Analyze target consumer insights, and market insights information to identify and recommend effective marketing approaches and identify potential new customer growth
• Oversee reporting and optimization on marketing initiatives, conduct thorough analysis on ROI, and develop necessary solutions
• Work closely with VP of Marketing to define marketing budget and manage P&L closely
• Supervise the marketing department and provide guidance and feedback to other marketing professionals
• Collaborate with C-Suite to develop growth plans for the organization
• Perform other related duties as assigned

QUALIFICATIONS

• Bachelor’s degree in business, Marketing, Communication, or a related field
• 7+ years of marketing and/or advertising experience in retail and or beauty industry
• 3+ years of supervisory or managerial role experience
• Expertise in strategic marketing campaigns, branding, and digital marketing forms
• Exceptional understanding and knowledge of Google Analytics, Meta, and Marketing KPIs
• Ability to apply marketing techniques over digital (i.e. social media, digital advertising) and non-digital (i.e. press, OOH print, collaborations, activations) channels
• Exceptional knowledge of marketing techniques, data analysis methods and platforms
• Demonstrable experience in developing efficient strategies and integrated business plans for all marketing aspects (branding, promotion, social media, press etc.)
• Excellent leadership with effective team-building skills
• Highly organized and able to multitask and manage multiple projects/competing priorities
• Professional presence and ability to develop strong working relationships with executive management
• Proactive work ethic/ ability to present solutions and solve issues effectively
• Exquisite communication and interpersonal skills

Location: Port Washington, NY | Hybrid (3 days in the office, 2 days at home)

Job Type: Full-time | Exempt

Salary Range: $120,000~$150,000 per year

The base pay offered varies depending on multiple factors, such as market location, job-related knowledge, skills, and years of experience.

Dashing Diva is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law