Sales and Marketing Director - The Medical Resort

Director of Sales and Marketing

Full-time

Full Job Description

The Director of Sales is responsible for managing occupancy development of the community, actively marketing the community by networking in the local community with residents, families, discharge planners, social service workers, local community business organizations and other referral sources.

Essential Functions:
Maintains a high level of occupancy in a Senior Care Facility
Oversees the tracking of prospective customer from initial contact through to close and move-in
Possesses and maintains a strong knowledge of the community, its benefits, and the services provided
Possesses and maintains a strong knowledge of all competitor’s unique selling points, services provided and rates
Builds and maintains a positive and trusting relationship with prospects and referal sources,  through listening and understanding needs and asking questions to acquire more information about specific situations
Remains current on unit status and vacancy map
Introduces prospective residents and family members to associates, as well as other residents providing opportunities for them to experience the benefits and warmth of the community
Guiding the prospect to make the decision that best fits their individual needs
Attempts to close early and often
Is able to overcome objections and close the sale
Meets sales, phone out and appointment standards on a consistent basis
Provides regular reports to the VP of Sales & Marketing and ED regarding sales achievements, status of interested prospects, and implementation of the marketing plan
Informs all associates of the pending move-in date and the necessary information about the resident
Assists the resident and their family with the transition process through on-going communication, sensitivity
Provides direction and support to other sales staff in achieving and exceeding the community’s sales and move-in goals and reassurance
Maintains and protects confidentiality or resident information
Carries out other duties as assigned by VP. of Sales & Marketing or ED including any on-call responsibility and MOD requirements
Attends required community meetings and completes required reports in a neat and timely manner
Availability to work evenings and weekends if necessary

Qualifications/Skills/Educational Requirements:
Bachelor’s Degree in related field required
Proven sales track record; effective selling and closing skills
Two (2+) years in the senior sales and marketing environment
Public relations experience preferred
One to two years related experience and/or training or equivalent combination of education and experience.
Experience using Microsoft Office and Outlook software. Mid-level typing skills required.
Able to communicate effectively with all levels of management, associates, residents, family members, and outside contacts.
Able to make independent decisions.
Must be able to generate a warm, friendly and caring manner on first impression.
Must possess a passion to work with and around senior care.