Residential Leasing Marketing Director - Legacy Residential

Director of Marketing

Location: [Brooklyn, NY]

Job Overview:

Legacy Residential is seeking an experienced and dynamic Director of Marketing to lead our marketing initiatives. The role involves spearheading both traditional and digital marketing strategies tailored to the real estate market. The ideal candidate will be entrepreneurial, self-driven, and highly analytical, capable of developing marketing campaigns that effectively communicate our property offerings and influence pricing strategies and unit rentals based on in-depth market analysis.

Responsibilities:

- Implement and manage comprehensive marketing strategies using platforms such as Apartments.com, Zillow, and other Internet Listing Services (ILSs).

- Ensure accurate sourcing and optimization of all ILSs.

- Maintain active management of company’s SEO strategies to enhance online visibility and lead generation.

- Oversee the monitoring and management of Google reviews to maintain a positive online reputation.

- Manage property-related Facebook accounts, ensuring active engagement and community management.

- Conduct monthly marketing calls with property management to ensure alignment with broader marketing goals.

- Lead monthly and quarterly reviews of marketing strategies to ensure they are responsive to market changes and company needs.

- Schedule and lead monthly meetings with Yardi Rent Cafe to maximize marketing effectiveness.

- Analyze market demographics to customize marketing approaches that enhance property appeal.

- Review and adjust monthly concessions and rental pricing based on comprehensive market analysis.

- Provide insights and conduct rental due diligence for future deals and expansions.

Qualifications:

- A minimum of 5-7 years of marketing experience, preferably in the real estate sector.

- Proven marketing expertise in the real estate sector, with a strong grasp of both traditional and digital marketing tools and platforms.

- Experienced in the use of real estate marketing platforms like Apartments.com and Zillow.

- Excellent analytical skills for conducting market comps, demographic analysis, and adjusting pricing strategies.

- Strong leadership abilities with experience in managing diverse teams and multi-property marketing strategies.

- Entrepreneurial mindset with a proven track record of exceeding performance goals.

What We Offer:

- A competitive and incentive-driven compensation structure with bonuses tied to performance.

- Opportunities for personal and professional growth within an entrepreneurial environment.

- A supportive work culture where performance is measured and rewarded through a structured scorecard system (EOS).