Regional Sales Executive / Senior Executive (LA) at Yeo Hiap Seng (Yeo's)

About Us

Established in 1900 and publicly listed in Singapore since 1969, Yeo’s is one of Singapore’s oldest homegrown brands. With a strong penchant for innovation and high-quality standards, it has kept ahead of its time in developing a wide repertoire of Asian food and beverage products, meeting the ever-changing needs of consumers. Today, Yeo’s brand has successfully penetrated into countries like Malaysia, Indonesia, Cambodia, China and cities like New York, London, Paris, Melbourne, Hong Kong and many more. A homegrown brand that enjoys accolades of awards including the recently awarded SPBA 2016 – Regional Brand, SPBA 2015 – Heritage Brand, AVA Food Excellence Safety Award – Platinum, SBP Singapore Productivity Award and many more.

Purpose of Position:-

We are seeking passionate and results-driven Regional Sales Executive / Senior Executive to lead and expand our sales operations within a designated geographic area. The ideal candidate is a strategic thinker and skilled communicator who can drive sales growth, build strong customer relationships, yet be able to work independently.

This role will be based in LA, required to cover West Coast & New Channel (Travelling is required).

WHAT YOU NEED TO DO:

[A] Sales Strategy and Planning:

• Develop and implement a comprehensive sales strategy to achieve regional revenue and growth targets.
• Analyze market trends, competitor activities, and customer needs to identify opportunities for business expansion.
• Collaborate with senior management to define sales goals, budgets, and performance metrics.
• To plan and work with distributors for quarterly and yearly sales orders and business plans.
• Plan and organize regional trade shows, events, market visits, and other trade-related activities/promotions
• To manage & monitor our product distribution, depth of stock & merchandising/display.

[B] Customer Relationship Management:

• Build and maintain strong relationships with key customers, partners, and stakeholders by providing support, information, and guidance.
• Understand customer needs and preferences to tailor sales strategies and solutions that meet their requirements.
• Ensure exceptional customer satisfaction and address any issues or concerns promptly.

[C] Sales Execution:

• Lead by example and actively participate in sales activities, including prospecting, presentations, negotiations, and deal closures.
• Monitor sales pipelines, forecasts, and sales performance metrics to ensure consistent progress toward targets.
• Collaborate with cross-functional teams to deliver seamless customer experiences and timely order fulfillment.
• Responsible for regional revenue & profit targets.

[D] Market Expansion and Business Development:

• Identify new market segments, distribution channels, and business opportunities for growth.
• Develop and nurture partnerships and alliances that enhance the company's market presence and reach.

[E] Reporting and Analysis:

• Prepare regular sales reports, forecasts, and analyses for senior management.
• Provide insights and recommendations based on market trends, customer feedback, and sales data.
• Develop, manage & execute regional monthly & yearly business plans.

WHAT YOU NEED TO HAVE:

• Bachelor's degree in Business, Marketing, or related field
• Preferably someone with experience in F&B or FMCG industries
• Strong understanding of sales methodologies, market dynamics, and customer relationship management.
• Excellent communication, presentation, and negotiation skills.
• Ability to analyze data, interpret insights, and make informed decisions.
• Proficiency in CRM software and Microsoft Office Suite.
• Willingness to travel within the region as needed.
• Ability to multitask and work efficiently under pressure.
• Great advantage for candidate able to communicate in English/Mandarin/Vietnam/Korean language.

In return, we offer the above industry competitive remuneration and benefits package, a positive career development plan and progression.

We thank all applicants for their interest in the role. Only shortlisted candidates will be notified of their application status.