Regional Manager (Region 52) - Swisher International

For the past 162 years, Swisher has been an industry leader known for its iconic products and commitment to high quality standards. With a rich history, Swisher serves adult consumers through a diverse range of businesses, including Swisher Sweets Cigar Company, Helme Tobacco Co., Hempire, Rogue Holdings, and Drew Estate: The Rebirth of Cigars. We have a passion for people and helping them build rewarding careers. If you’re ready to create excitement and drive what’s next in the industry, we’d love to hear from you.

 

Primary Purpose:  

The Region Manager will manage a team of Territory Managers and other sales representatives along with their book of accounts to increase sales volume and distribution within the designated assignment for across Swisher’s entire portfolio.     

Key Responsibilities:

• Manage, recruit, train and lead a team of 5-8 Territory Managers to include but not limited to setting objectives, monitoring outcomes, and coaching performance.   
  Demonstrate an intrapreneurial approach to managing the business that involves assessing risks and opportunities to further develop their own book of business.  
  Responsible for implementing strategies that Territory Managers will use to achieve departmental goals. 
•  Sales and inventory analysis and management, account management through independent Wholesale, Distributors, Retailers, and Corporate Chain accounts.  
  Deliver the company and region’s annual sales plans, managing trade programs and objectives while performing administrative functions and data management.    
  Managing the financial performance of the designated region and its subsequent teams.  
• Handle administrative tasks such as preparing reports of business plans and transactions as well as managing expense accounts.  
  Leverage data and their in-depth product and industry knowledge to support Swisher sales growth initiatives and translate that information into manageable and measurable plans for their team of Territory Managers.  
• Engage with wholesale and retail partners on sales & category management initiatives and present options that will help drive sales and improve business performance across the full line of Swisher brands.  
• Collaborate with Trade Marketing to monitor and manage marketing programs, gratis dollars, off-invoice, promotional dollars, and other sales opportunities within their accounts. 
• Demonstrate an understanding of all the variables involved with wholesale account management including the ever-changing OTP climate, state laws for the category, tax increases, flavor bans and pack size sale restrictions.  
• Responsible for all Trade Programs within the Region such as Vendor Wholesale Account (VWA), Regional Distributors and Partners in Profit (where applicable). Set up various geo-focused projects to support trade and category initiatives.   
• Coordinate and present at customer meetings to identify opportunities and solutions within the account.   
• Attend trade shows to increase distribution and promote Swisher’s diverse product portfolio. 
• Other duties as assigned.  

Qualifications: 

Required:

3+ years of sales experience.  
2+ year(s) of supervisory or leadership experience.  
Must be at least 21 yrs of age 
Must have a valid driver’s license.  
Intermediate proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook).  

Education: High School Diploma or equivalent 

Travel:  This role requires travel, including overnight travel.  Travel requirements are contingent on the geographical span of the region and are subject to change based on business demands, but up to 50%.   

Preferred:

Graduated from Swisher’s Vision Program 
Previous experience as a Special Projects Manager or Sales Development Manager 
Swisher product knowledge 
3-5 years of industry experience 
3+ years of supervisory or commensurate experience with remote staff.  
Advanced proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)  

Education:  Bachelor’s degree or commensurate experience  

What we offer-

• Base salary and bonus program
• Company vehicle for business and personal use
• Medical, dental, vision and life insurance effective on date of hire
• Generous 401(k) Plan
• Defined Contribution Plan
• Paid vacation and paid holidays
• Tuition reimbursement
• Professional growth and development programs to help advance your career!

Skills