Regional Director of Sales at Hersha Hospitality Management

Opportunity: Regional Director of Sales

HHM Hotels is seeking an experienced and strategic Regional Director of Sales to lead and oversee a prominent cluster of hotels in the Northeast, primarily in the Boston market. Your expertise will drive excellence in guest service, operational performance, and financial results across the cluster. You will maximize the total revenue and revenue penetration for a region of hotels, overseeing the sales teams through an active and involved role with the property or Area Directors of Sales.

Your Growth Path

Vice President of Sales and Marketing – Senior Vice President of Sales and Marketing

Your Focus

1. Interview, select, train, schedule, coach and support associates, ensuring they perform in accordance with established brand or hotel standards and consistent with HHM core values.
2. Work with property-level sales and revenue teams to review short and long-term revenue forecasts, including weekly and monthly forecast critiques, identifying areas of opportunity and strategies to improve revenue and profitability.
3. Lead, direct and motivate local sales teams that book business into assigned hotels.
4. Assist hotels in meeting or exceeding assigned revenue goals, primarily for Rooms, F&B, Meeting Room Rental, and RevPAR Index.
5. In conjunction with hotel staff, develop plans, special sales activities, and promotions, monitoring the return on investment of sales and marketing action plans.
6. Oversee on-property sales production and performance measurement in close collaboration with property General Managers.
7. Direct marketing communications efforts with an emphasis on leisure packaging, supported by aggressive SEO, banner, and email campaigns to drive lower-cost web bookings.
8. Develop short and long-term strategic marketing plans for all segments and sources of business.
9. Prepare and manage annual sales and marketing plans and budget expense management (both area and on-property).
10. Ensure the proper execution and implementation of all Hersha standards, tools, and systems.
11. Follow sustainability guidelines and practices related to HHM’s EarthView program.
12. Practice safe work habits.
13. Perform other duties as requested by management.

Your Skills and Experience

1. Bachelor’s degree required; additional/advanced degree coursework in business administration, marketing, and communications is a plus.
2. Previous experience overseeing sales for multiple properties.
3. Public relations and community marketing experience required.
4. Marriott, Hilton, and Independent experience is strongly preferred.
5. Proficient in the use of Excel, Word, Delphi, and access database tools.

HHM Benefits and Perks

1. Medical, Dental and Vision Health Insurance
2. Paid Time Off
3. 401k Company Match
4. Free Basic Life Insurance
5. Travel Discounts
6. Commuter Transit and Commuter Parking Benefits
7. Quarterly Bonuses and Incentives
8. Employee Assistance and Wellness Program
9. Educational/Professional Development
10. Technology Reimbursements

Work Environment and Context

1. Required to sit for extended periods, lift up to 10 pounds, bend, reach, and use hands and fingers to operate a keyboard.
2. Moderate travel between hotels and client locations required.

What We Believe

People Are Our Capability – Hearts That Serve – Only Excellence – Stay Nimble - Own It

The compensation range for this role is $165,000.00-$175,000.00, and the determined salary will be commensurate with the candidate’s qualifications and experience within the hospitality industry.