Product Director (Senior Manager), CAR-T Nurse Experience Marketing - Johnson and Johnson

Johnson & Johnson is currently recruiting for a Product Director, CAR-T Nurse Experience Marketing located in Horsham, PA

At Johnson & Johnson,we believe health is everything. Our strength in healthcare innovation empowers us to build aworld where complex diseases are prevented, treated, and cured,where treatments are smarter and less invasive, andsolutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com/ .

The Product Director will be accountable for leading the Nurse and Advanced Practice Provider (APP) focused strategies and execution for CAR-T. In this role, you will focus on the development of strategies and tactics for optimal Nurse/APP support and education, including insight generation, strategy development, content development, and tactical execution. The Product Director will work with a cross functional team of brand partners, alliance partners, clinical educators, field sales, internal partners, and agency partners to help support CAR-T Nurses and APPs.
Position Description:

• Leads development of comprehensive marketing plans, including strategy, positioning, and messaging, to achieve business goals
• Ensures strategies, marketing assets and tactical plans are developed and performed in close partnership with Strategic Alliance Partner, Clinical Educators, Sales, Sales Learning & Development , Medical Affairs, and key internal partners
• Develop content with learning and development team for sales meetings and ongoing field development to support brand strategies
• Lead advisory boards, analytics, and market research to generate insights for marketing initiatives in partnership with the insights and analytics team
• Drive innovation to improve the CAR-T journey and differentiate the Nurse/APP experience
• Develop and articulate a compelling vision to mobilize shared resources against Multiple Myeloma strategic priorities
• Lead and develop a product manager direct report

• A minimum Bachelor's degree is required; MBA or advanced degree in related field is helpful.
• A minimum of 7 years of relevant business experience, including pharmaceutical and healthcare knowledge
• A minimum 5 years' experience in Sales, Marketing, Managed Care Account Management, Pricing and/or related fields
• Proven proficiencies in marketing, project management, and clear communication.
• Ability to travel up to 20%, which may include overnight and weekend travel.

Preferred:

• People leadership experience
• Experience in oncology
• Experience in strategic alliance management is preferred

For more information on how we support the whole health of our employees throughout their wellness, career and life journey, please visit www.careers.jnj.com.

Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.