Paid Search Specialist - dot818

Role Overview:

As a Paid Search Specialist at dot818, you will be responsible for creating, managing, and optimizing Google Ads campaigns to drive high-quality traffic, maximize ROI, and meet marketing goals. You will collaborate with cross-functional teams to ensure cohesive digital marketing strategies and deliver exceptional results.

Key Responsibilities:

Campaign Strategy & Execution

• Develop and implement Google Ads strategies aligned with business goals.
• Conduct thorough keyword research and audience analysis to ensure effective targeting.
• Create, launch, and manage PPC campaigns across the Google Ads platform.

Optimization & Performance Tracking

• Monitor campaign performance metrics (CTR, CPC, conversion rates, etc.) and adjust strategies for optimal results.
• Utilize A/B testing to refine ad copy, bidding strategies, and targeting methods.
• Identify opportunities for improvement and implement best practices to enhance campaign effectiveness.

Collaboration & Communication

• Work with marketing managers, sales teams, and digital marketers to align PPC campaigns with overall marketing objectives.
• Partner with copywriters to craft compelling ad copy and with web developers to optimize landing pages.
• Collaborate with data analysts to track and report on campaign performance.

Continuous Learning & Adaptability

• Stay updated with Google Ads updates, PPC advertising trends, and emerging techniques.
• Adapt to platform changes and industry developments to maintain competitive campaigns.

Reporting & Insights

• Prepare detailed performance reports with actionable insights for stakeholders.
• Provide recommendations for scaling successful campaigns and reallocating budget for underperforming areas.

Qualifications:

• Education: Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
• Experience:
• 2+ years of hands-on experience managing Google Ads campaigns.
• Proven ability to achieve measurable business outcomes through PPC advertising.
• Skills:
• Strong understanding of Google Ads features, including campaign types, ad formats, targeting, and bidding strategies.
• Proficient in keyword research, campaign management, and data analysis.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Creative problem-solving and the ability to adapt to new challenges.
• Strong attention to detail to ensure campaigns are error-free and optimized for performance.

Preferred Qualifications:

• Google Ads certifications.
• Experience in integrated digital marketing campaigns.
• Knowledge of conversion rate optimization techniques and tools.
• Familiarity with tools like Google Analytics, SEMrush, or similar platforms.