Paid Media Manager - CHG Medical Staffing

CHG shook things up in 1979 by inventing the locum tenens staffing model. We connect doctors with patients who need their care. As the largest physician staffing firm in America, our providers treat millions of patients each year.

Our industry is growing and demand is high. This means you'll have plenty of opportunities to grow and develop in your career. Keeping healthcare healthy can be as fun as it is rewarding

The media team is seeking a talented and results-oriented Paid Media Manager to join our dynamic marketing department. You will be responsible for crafting and executing high-impact paid advertising campaigns for one of our largest and most complex healthcare staffing companies. This strategic role must master data-driven optimization, leveraging analytics to fine-tune campaigns, and maximize ROI. This individual must be comfortable managing large budgets, optimizing multiple channels, and building new ones from the ground up. Additionally, skills in multichannel strategy and attribution modeling are key to delivering cohesive campaigns across platforms.

The Paid Media Manager will lead efforts to maintain and optimize large lead generation and brand awareness programs through paid search, programmatic brand advertising (CTV, Audio, Display, Social and Native), magazine advertising, and endemic/traditional publisher media buys. It is a high visibility and collaborative role managing these efforts, contributing to cross team collaboration, and reporting on results. You will work closely with digital leadership by managing return on investment goals and strategic forecasting.

Responsibilities:

• Develop and implement comprehensive paid media strategies across platforms like Google Ads, Microsoft Ads, Meta, LinkedIn, and programmatic DSPs.
• Excel in strategic planning for new programs, campaign settings, audience targeting, and other facets of digital media to maximize program performance.
• Experienced in setting realistic goals, allocating budgets efficiently across various platforms, and utilizing a variety of tactics to meet performance goals.
• Be an expert in digital advertising capabilities and stay current with emerging technologies and trends that align with company objectives to provide a competitive edge in the evolving landscape.
• Connect with multi-media publishing partners and advertising technology vendors to stay on top of new opportunities or changing technology.
• Possess a comprehensive understanding of digital marketing and how paid media fits into the overall marketing mix.
• Analyze campaign performance to make data drive decisions and actionable insights to improve campaign effectiveness.
• Collaborate with internal teams and stakeholders (senior leadership, brand strategy, creative services, web, sales, and project managers) to ensure campaign alignment with overall KPIs and industry best practices are achieved.

Qualifications:

• Proven track record of success in independently developing and managing paid search, social media advertising, CTV, Podcast, audio ads, native, and display advertising campaigns
• Strong understanding of digital marketing principles and best practices
• Advanced analytical and problem-solving skills
• Expert-level experience within campaign management platforms (such as Google AdWords, Microsoft Ads, Google DV360, Facebook Business Manager, LinkedIn Advertising)
• Professional and polished presentation and reporting skills
• A strong understanding of marketing attribution models
• Communicate effectively, both verbally and in writing
• Enjoy collaborative work and willingness to experiment with new programs and tests
• Experience working in enterprise level or agency environments where project management, prioritization, and alignment are essential
• Sophisticated problem-solving mindset
• Adaptable and handles ambiguity well

Education and Years of Experience:

• Bachelor's degree (Masters/MBA Preferred)
• Minimum 7+ years of experience in paid media advertising
• Advanced excel and digital analytics tools skills

Preferred:

• MBA or masters in a relevant field

We believe in fair compensation for all of our people, which is why our pay structure takes into account the cost of labor across U.S. geographic markets. For this position, we offer a pay range of $91,000 -- $176,000 annually, with pay varying depending on work location and job-related factors such as knowledge, position level and experience. During the hiring process, your recruiter can provide more information about the specific salary range for the job location.

CHG Healthcare offers starting salaries for sales positions in the form of total target compensation (TTC = base + commission + bonus), which includes base pay, commission, and bonuses. Sales positions receive short-term incentives through commission plans and bonuses. On the other hand, non-sales positions have starting salaries that consist of a base salary and short-term incentives through various bonus plans, which are paid out monthly, quarterly, or annually.

In return we offer:

• 401(k) retirement plan with company match

• Traditional healthcare benefits such as medical and dental coverage, and some unique benefits like onsite health centers, corporate wellness programs, and free behavioral health appointments.
• Flexible work schedules - including work-from-home options available
• Recognition programs with rewards including trips, cash, and paid time off
• Family-friendly benefits including paid parental leave, fertility coverage, adoption assistance, and marriage counseling
• Tailored training resources including free LinkedIn learning courses
• Volunteer time off and employee-driven matching grants
• Tuition reimbursement programs

Click here to learn more about our company and culture.

CHG Healthcare values a diverse and inclusive workforce. Interested in this role but not a perfect fit? Apply anyway.

We welcome applicants of any race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status and individuals with disabilities as an Affirmative Action/Equal Opportunity Employer. We are an at-will employer.

What makes CHG Different?