Marketing Specialist - NCCO

Title Marketing Specialist

Department

899 Montreal Circle, Saint Paul, MN 55102

Reports to

Marketing Manager, National Accounts

Schedule

Full-time, Mon-Fri

Employee Type

Non-exempt employee

Pay Type

Salaried with Benefits

Position Summary

The Marketing Specialist is responsible for creating, organizing, and executing marketing strategies to support expansion and growth in National Accounts. This role requires a combination of collaboration, organization, and analytical skills to assist in driving customer engagement, increase brand awareness, and achieve business goals.

Essential Duties and Responsibilities

• Assist and execute the marketing strategy and coordinate marketing initiatives with the digital marketing team, content writer, and creative team.

• Execute the tactical components of the national tradeshows for the market vertical and the corporate National Accounts shows.

• Execute lead generation campaigns using various marketing channels and formats – email, digital and print advertising, etc.

• Participate in the development of videos, PPC, and other product and digital marketing by bringing insights from the National Accounts market verticals (c-stores, grocery, QSR, Fast Casual)

• Work with sales to gain customer testimonials and create case studies.

• Conduct industry research within the National Account market vertical (restaurant, c-stores, contract catering) and corporate accounts research

• Support the development of sales enablement tools and specific campaigns for National Accounts and corporate accounts.

• Support sales with National Account business reviews including data collection and graphics.

• Work cross-functionally with the digital marketing team, content writer, and creative team to create and execute initiatives.

• Maintain memberships in National Account associations and provide recommendations for optimizing the value of these memberships.

• Create and maintain positive relationships with external suppliers, sales staff, and other internal stakeholders.

Qualifications/Skills/Abilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Required

• 2-4 years college degree in marketing, business, communications or related field

• 3-8 years marketing experience

• Experience managing tradeshows.

• Excellent communication and presentation skills.

• Ability to multi-task with strong project management, prioritization skills, and attention to detail.

• Ability to travel to trade shows and other events on occasion (estimated 2 – 4 shows annually).

• Ability to be an outward-facing representative of the company in tradeshows.

• Excellent analytical skills

• Computer skills in Microsoft Outlook, Word, Excel, and PowerPoint

Physical Demands

• Ability to lift and carry up to 30 lbs.

• Bending, twisting, and reaching to assemble booths for tradeshows.

Desired

• Experience with CRM and project management tools.

• Experience in B2B environment.

Success Attributes

• Exhibit and encourage our core values of Respect, Integrity, Collaboration, Innovation, and Passion for Excellence.

• Exceptional project management skills; capable of prioritizing, organizing, and simultaneously managing a variety of projects and tasks with strict deadlines

• Results-oriented but team player

• Ability to effectively perform role using appropriate decision-making skills and other resources

• Comfortable with change

• Excellent interpersonal and communication skills

• Professional, flexible, and positive team player who is self-directed and self-motivated

• Candidate should be a creative thinker, problem solver, and continuous learner

For more than 115 years, National Checking Company (NCCO) has developed and produced products that drive success for the food service and hospitality industries. We specialize in products that improve restaurant profitability, enhance food safety, increase server and restaurant efficiency, and promote a more enjoyable and satisfying dining experience.

Headquartered in St. Paul, NCCO is a family-owned business that takes pride in their hard-working staff who are dedicated to providing exceptional customer service. With innovation as a top core value, NCCO fosters an environment that embraces diversity, equity, and inclusion. As we continue our journey of growth, we celebrate the collective sum of individual life experiences, knowledge, self-expression, unique abilities, and talents that create our culture. Together we look forward to creating a bright future as we launch new product lines, marketing programs, and technologies to help end users provide stellar customer service and achieve their business goals.

NCCO is an equal-opportunity employer.

www.ncco.com